Unilever recently commissioned design and advertising agency Brand inc to conceptualise and create a farewell gift for former Springbok captain, John Smit.
The event hosted at the Unilever offices was, in fact, on behalf of the legendary captain, who used the platform to thank Unilever in person for the company’s support throughout his career before his departure overseas. However, is also allowed Unilever the opportunity to show their thanks in return.
Brand inc Creative Director Judd Quy was given less than 48 hours from brief to final delivery to complete the task. The final memento was a portrait of John Smit shaped out of words that best describe the sporting hero. The artwork was then printed, framed and delivered to Unilever in time for the handover on the day.
“John is a humble man who has earned the respect the world over, so we wanted to give him something that encapsulated the very essence of him – nothing flashy, extravagant or outlandish – something of substance that would have meaning to both him and Unilever. The thought of presenting something that wouldn’t be easily forgotten was an epic task in itself. So a visual rendering with a difference made sense.”
On hearing John truly appreciated the unique gift from Unilever, Judd went onto say he was “chuffed as mustard!”
To view the artwork designed by Brand inc, go to www.brandinc.co.za