Diego Arroyo interview
Today we chat to Diego Arroyo. We welcome him to the SA Creative Network.
Please tell us a little about yourself and what you do.
I’m a Spanish photographer and art director based in Amsterdam. I was born in Madrid 31 years ago. I got interested in arts at a very early age, I guess my parents noticed my interest and enjoyed encouraging me to develop my skills in painting and drawing … and that’s how I spent most of my spare time as a child.
I studied for a bachelor’s degree in advertising in order to become a creative art director, which is still my occupation in Amsterdam. I consider myself very lucky to be able to work with so many talented people, overseeing and creating, collaborating with photographers, illustrators, designers and all kinds of inspiring people.
You did some brilliant work in Kenya; please tell us about your experience in Kenya and how the project came about.
I went to Kenya with the idea of depicting the beauty of the country and its people. Portraying ethnic groups is one of my main areas of interest in photography, so I really enjoyed having the chance to spend some time with the Samburu people.
For this journey, I also intended to check out the work some good friends are doing in Lamu.
Years ago, they founded Anidan, an NGO that takes care for the needs of local children. On the island of Lamu off the northern coast, they built a shelter where they house 100 children, while also feeding, dressing, caring for and educating over 200. (http://www.anidan.org/en/)
Their dedication and enthusiasm is absolutely praiseworthy.
What are you working on at the moment and what are your hopes for the future?
I’m back in Amsterdam, busy working on interesting assignments for some clients, however I’m already planning my next photography project, still haven’t decided the destination yet, maybe just because I enjoy the research and planning process, when all the options are still open.
I hope in the future I’d start getting some assignments, being able to travel the world and depicting it my own way would make me very happy (and incredibly busy).
What advice would you give to our young photographers in South Africa looking to do what you do?
I would encourage them to study hard, learn the rules and then break them. Get inspired by those you admire and use that inspiration to develop your own vision. At the end, we all have something to say and express, it’s just about finding the best way to do it.
Where can our readers view more of your work?