The Muti needed for good illustration
Today we chat to Clinton Campbell and Miné Jonker, founders of the Cape Town-based Studio Muti. We welcome you to the SA Creative Network.
Please tell us what Studio Muti is and how it started.
Great to be chatting with you!
We’re a creative studio specialising in illustration, design and typography. We spent four amazing years with the team at Am I Collective before deciding to start our own company earlier this year. Clinton had a clothing brand named Muti and we chose to adopt the name for our studio. Primarily, we work with ad agencies but we’re up for any project that falls into our creative sphere.
You are both clearly very talented illustrators, how would you define your style?
Thank you! As a team, we’re only just getting started so I think our style will still evolve and develop with time. That said, we try to bring an African feeling into our work whenever we get the chance. We’re really inspired by all things local and throughout the continent, especially the people, patterns and colours.
With regard to our medium, we like to mix things up a bit. We can work by hand, in vector, with digital painting or a combination thereof. I guess that’s the advantage of having two people who specialise in different fields.
What are you working on at the moment and what are your hopes for the future?
Lots of fun projects on the go: some office murals, character designs for an interactive installation piece, two group exhibitions – one in Durban and one in Cape Town, a series of T-shirt designs, as well as the branding for a local beer company … that will be paying us in booze!
We’re also on the lookout for a new studio space that we can share with friends, to collaborate and inspire each other, while still being independent.
Looking to the future, we’d love to travel and connect with other creatives. We’re also working hard to expand our portfolio of work and get better at what we do.
What advice would you give to our young budding illustrators in South Africa looking to do what you do?
Believe in yourself and your talent, stay focused and remember to stay humble – there’s always something to learn from every situation. Marketing yourself is very important. Having the ability to create amazing work is one thing, but people need to be aware of you as a presence in your field.
Where can the readers view more of your work?