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Chat with Wood Stock based illustration studio-1horsetown

 Chat with Wood Stock based illustration studio-1horsetown

Today we chat to the good folks at 1horsetown.

For those who don’t know 1horsetown, please tell us who you are and what you do?

1horsetown is an illustration studio  based in Wood Stock, Cape Town. We work for a range of clients and cover a range of mediums,  including advertising, design, editorial, poster design, typography, bands, book covers etc… the list goes one. 1Horsetown is the brain Child of Simon Berndt and Justin Poulter, two graphic design students from CPUT, who both specialised in illustration. In 2010 Justin Left the country and now works for an established illustration studio in the UK called I LOVE DUST. 1horsetown continued to flourish and even though I (Simon Berndt) run things predominantly single handed, I outsource and collaborate a lot with other creatives.

I’m currently putting together a collaborative studio space of freelance illustrators and designers.



Where do you draw your inspiration from for your work and how would you define your style?

I draw my inspiration from all forms of design out there, whether it’s old or new, whether it’s a hand drawn sign or a beautiful building, a beautifully rendered comic or a hand drawn gig poster. Things in nature also inspire me, whether it’s the negative space created in branches of a tree or the gradient fade of a sunset. Films and music are massive inspirations and both make use of my favourite medium, which is poster design. I also spend a lot of time on line, drawing on inspirations from design to fashion, jewellery to photography. The list is long but I’m always conscious of my visual surroundings and ready to draw on them for inspiration.

Please tell us what your involvement was in the CTI Tattoo Convention 2011?

I was commissioned for both 2011 and recently 2012, to design the main event poster, which then informed the overall design of the event, from the website to the t-shirts and artist tags. I also did all of the posters for the after parties and designed and curated the art exhibition, Body of Work.


What are you working on at the moment and what are your hopes for the future?

I’m really excited for more collaboration. I’ve realised recently that I don’t really want to be a boss, I’d much rather work with a wide range of people and thereby increase my own learning and potential. This is a major focus of mine for 2012. At the moment I’m working with a few bands on some upcoming albums and an SA tour. I don’t want to give away too much, but I’m excited about all of these projects. I’ve also recently done a lot of typography work which has been something a little different but very exciting at the same time.



What advice would you give to young creative’s in your industry?

Push yourself hard, but at the same time learn to say no and take time for yourself, so that you don’t burn out. This and the business side of running my own ship have been my two hardest lessons. I think I’m only now learning when it’s ok to turn work down. Working for yourself comes with a lot of pressure.

Where can the readers view more of your work? (Also supply your twitter and anything else)











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