Saskia Schmidt the fashion stylist and art director extraordinaire
Who is Saskia Schmidt and what do you do?
I work as a fashion stylist and art director in Berlin.
Your fashion styling work is awesome. How would you define your style?
Less is more.The styling should merge with the person. If it looks “styled” or “dressed”, then it’s not good. It has to look authentic and effortless.
Tell us about the project you did for ‘JNC Magazine’
The project was inspired by gentile myths and legends. We had different characters and stories that led to the pictures.
Which photographer captures your work best?
My favourite photographer is Yves Borgwardt.
You are also an Art Director, which of your skills best defines you ?
I always work out a clear and strong concept. And I’m very passionate about what I do. When I start to create a new project, it’s like a rush. I think about the project day and night.
What are you currently working on?
I am working with an artist from Universal Music at the moment.
What advice would you give to young South African creatives looking to do what you do.?
Just start! Be creative and don’t be intimidated by “the rules” of the business. Just follow your own way.
Where can our readers find your work?