AD of the DAY – Child of the 90′s
April 12, 2013
Nairobi launch for Loeries new Africa and Middle East category
The Loerie Awards is Africa’s preeminent award for the advertising and brand communication industry. Now the Loeries is introducing a separate category for entries from outside South Africa – the rest of Africa and the Middle East – a move that has been received with great enthusiasm by marketers and agencies alike. Zuku, East Africa’s rapidly growing triple play and pay-TV provider, has invited The Loerie Awards to launch this new category in Kenya’s capital, Nairobi,... Read More
Creative’s, consumers and how colours work
In articles to come I will be covering different elements that designers need to consider when designing for a large market. These will be shapes, fonts and colour. For now Ill discuss colour and how it appeals to the masses. According to the research done by Kissmetrics, smell counts one percent of purchasing decisions, six percent is texture and 93 percent is appearance. 85 percent of shoppers place colour as there primary reason for purchasing a particular product. So it’s... Read More
