Nairobi launch for Loeries new Africa and Middle East category

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The Loerie Awards is Africa’s preeminent award for the advertising and brand communication industry. Now the Loeries is introducing a separate category for entries from outside South Africa – the rest of Africa and the Middle East – a move that has been received with great enthusiasm by marketers and agencies alike. Zuku, East Africa’s rapidly growing triple play and pay-TV provider, has invited The Loerie Awards to launch this new category in Kenya’s capital, Nairobi, on 19 April 2012.

The aim of the new category, the Rest of Africa & Middle East, is to better promote the work being produced throughout our region. Work in this category will be judged separately, allowing improved representation and offering greater exposure to each country’s creative output.

“We are very excited to partner with the Loeries to launch this new category,” says Hannelie Bekker, MD of Wananchi Programming. “We believe that a stronger representation of African countries at the awards will benefit the growth of the creative economy throughout Africa.  We see the awards as a vehicle to promote all that our region has to offer – to showcase not only our advertising standards, but also our brands and the quality of our services.”

Agencies, marketers, brand managers, media owners and journalists are invited to the Nairobi launch of this exciting new category on 19 April. Please RSVP to taryn@theloerieawards.co.za by 13 April if you would like to attend.”

The Rest of Africa & Middle East category is open for entries in Communication Design; Direct & PR Communication; Internet, Mobile & Interactive Media; Live Events; Print & Outdoor; Radio; TV, Video & Film; and Integrated Campaigns. Entries can be submitted online (at www.theloerieawards.co.za) until the 31 May 2012. All work must be produced within the eligibility period, 1 June 2011 to 31 May 2012.

“The role of any award is to recognise excellence and to provide a recognisable standard. I’m positive that this new category will be a catalyst in initiating healthy competition between brands and agencies throughout the region, and improve the overall standard. The Loeries is the benchmark for the best brand communication and with the introduction of this category we will see greater exposure of work from outside of South Africa,” says Loeries CEO, Andrew Human.

“There are many exciting trends emerging from our region. For instance, the African continent is experiencing a mobile phone uprising and cellular usage is world-leading in some cases. South African agencies have won the Grand Prix at Cannes six times in the last six years! This is an incredible achievement and now we want to see this success expand across our region. ”

 

Rest of Africa & Middle East Category Launch

Date: Thursday 19 April 2012

Time: 18h00

Venue: Sierra Lounge, 2nd Floor, Yaya Centre, Argwings Khodek Road, Nairobi

Drinks and snacks will be served

RSVP to taryn@theloerieawards.co.za by Friday 13 April. Only pre-registered guests will gain entry.

Zuku is the consumer brand of Wananchi Group Holdings, established in 2008. It is an East African brand that aspires to bring customers superior home entertainment options at affordable prices.  The Wananchi Group believes that Africa’s emerging middle class is underserved with regards to affordable, high quality pay TV and that Wananchi Group’s business model uniquely positions them to take advantage of this opportunity.

 

To find out more about entering The Loerie Awards, including the entry criteria, categories and fees, the judging procedure and Creative Week Cape Town (17 – 23 September 2012), go to www.theloerieawards.co.za.

 

 

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