Stefan Sagmeister: Don’t Take Creativity For Granted


Outlining the creative process for his typography-driven films short films, designer Stefan Sagmeister tells us to embrace the surprises that come with executing a creative endeavor. He shares experiences which include being misconstrued as a suicide “jumper” while shooting at the Empire State Building, creating custom software for an interactive spider web art installation, and imagining innovative uses for animals in his “happiness” documentary.

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