Egg Film’s Slim directed the first ever advert for Armstrong, a new spirit-based drink from Guinness Ghana.
Conceptualized by Saatchi & Saatchi Cape Town creative director Gavin Whitfield and art director Yvonne Hall, the spot revolves around an undercover bar that converts into a business when the men’s wives come to check in on them. “Since the ad started flighting, people keep calling to ask who handled the post,² laughs Egg Films’ executive producer Nicci Cox. “But we did the whole thing in camera. Everything you see move is operated by hand.” Nicci... Read More