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Come September and all roads are sure to lead to Cape Town for the mother of all advertising jols: Pendoring’s first awards evening in the Mother City since its inception 18 years ago!

This prestigious event on Friday, 21 September in the Cape Town International Convention Centre (CTICC) coincides with Creative Week Cape Town, where all aspects of creativity will be showcased and celebrated, to be followed by the two Loerie Awards evenings on Saturday and Sunday, 22 and 23 September.

It is expected that creatives and representatives of the advertising, marketing and media industry will flock to Cape Town in large numbers to attend this week-long creative bonanza.

“All stops will therefore be out to ensure that Pendoring’s Cape Town debut is an unforgettable occasion that will rock Cape Town to its core,” says Pendoring GM Franette Klerck.

“To assist Pendoring guests with special travel and accommodation arrangements, Pendoring has concluded partnerships with both a Cape Town hotel and car rental company. Full details are available on the Pendoring website ( under the heading ‘gala evening’.”

As Pendoring’s air travel partner, will offer added benefits such as dedicated check-in counters with visible Pendoring signage at OR Tambo International Airport and Cape Town international Airport. An extra piece of baggage of 20 kg per passenger will be allowed at these airports, as well as at Lanseria International Airport.

To qualify for these added benefits, booking requests must be emailed to under the reference/subject heading PENDORING.

The deal is only valid for reservations from OR Tambo International Airport/Lanseria International Airport to Cape Town on 20 September and 21 September and return flights from Cape Town to Johannesburg between 22 September and 24 September.

More prizes for Pendoring winners are also on the cards this year: besides the usual R6 000 cash, Pendoring trophy and framed certificate for each gold category winner and an overseas study trip for the winner of the Prestige award, this year the overall winner in the category Truly South African will also receive a whopping R20 000.

In addition, the winner of a gold Pendoring in the radio category will receive R75 000 commercial airtime from OFM, provided the winning advertisement was scheduled on OFM. Should there be more than one winner, each one will receive commercial airtime of R50 000 from OFM, provided the winning advertisement was scheduled on OFM.

On top of this, the advertiser of the Prestige Award recipient will receive free airtime/advertising space from participating Pendoring partners in excess of R2 million.

Besides rewarding the cream of the Afrikaans and South African advertising crop at the gala event, popular performers and groups like Afrikaaps, Bittereinder, Jack Parow, Sterling EQ and Tumi Molekane are sure to provide more hot entertainment than ever, Klerck reckons.

As MCs, the charming Elma Smit, 5FM DJ and MK presenter, along with the entertaining TV personality and presenter Soli Philander, will give the event even more spark, she adds.

And as always, guests will once again be treated to welcoming drinks, a five-star meal fit for a king and goodie bags, sponsored by eNuus, filled to the brim with gifts from Pendoring sponsors and partners.

To celebrate in true Pendoring spirit until the cows come home, the ever-popular afterparty at The Assembly, once again sponsored by MK, will also feature again.

“In line with this year’s Pendoring campaign theme, Vat Oor, the awards evening will also have a number of highly entertaining surprises that should go down well with the audience and which they will remember for years to come. Briefly, not only must Cape Town remember Pendoring’s awards evening as a premier showcase of excellent Afrikaans and truly South African advertising, but also for its superb entertainment,” stresses Klerck.

Tickets to the Pendoring Awards Evening can now be purchased from Corrie le Roux ( or 011 880 5202).


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