ICONIC SA DESIGN MAG GETS NEW VISI-BLE TREATMENT
Graphic artist and indie publisher Garth Walker is behind the visual transformation of design and décor magazine VISI, set to leap off the stands next month with a refreshed high-impact format, a redesigned masthead and a cover with a greater-than-ever “wow” factor. The new-look issue follows VISI’s recent purchase by its long-time publisher New Media, and capitalises on the creativity of Walker – a cutting-edge commercial graphic designer and publisher of experimental graphics magazine i-jusi, which has a global cult following.
In 1998, when VISI first launched, it stood out from the pack with its innovative design and content. It was a bold move for the publishing team at the time, which broke the mould of traditional magazine design in South Africa. New Media will now take that leap once again. Walker was commissioned to help direct the re-establishment of the title as the best in its category through the creation of a dynamic new design language.
Based in Durban, Walker founded two of South Africa’s top graphic design studios – Orange Juice and, more recently, Mister Walker – and has worked with many of the country’s best-known corporate and consumer brands. He brings his vision and experience to the long-time VISI team of Editorial Director Sumien Brink (@sumienbrink) and Deputy Editor Annemarie Meintjes (@AM_VISI).
“Garth has brought a fresh energy, high standard and great design sensibility to the magazine, which will help guide it through its next evolutionary phase and further ingrain its status as South Africa’s best-loved design and décor read,” says Sumien Brink.
According to Brink, VISI will be drawing from the cream of South Africa’s talent pool, using the best available contributing writers, photographers and stylists. Readers can expect the same uncompromising quality and excellence as well as 100% South African content, but with some important changes. “We will have four bumper, seasonal issues per year, complemented by two special-interest editions featuring great ideas and new thinking from our talented team.” On the architectural design front, readers will be rewarded with a special look at eight strong design structures featured in each issue, concentrating on residential in the first issue.
The first new-format Winter issue of VISI will be on-shelf in July.
*editorial director: Sumien Brink.jpg