Tony Baggott shoots massive US campaign for Ozzie beer

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Frieze Films’ Tony Baggott recently directed 10 spots in five days for Leo Burnett Chicago and Australian beer Fosters.

The How To Speak Australian campaign will roll out across the USA throughout the year, with ads aligned to landmarks like the American election and Movember.

The commercials are an update of Fosters¹ popular How To Speak Australian campaign, whose two previous incarnations were featured on numerous industry blogs like Best Ads on TV, Adweek and Adforum.

“The client and agency wanted higher quality production without losing the humour or quirkiness,” says Jo Barber, Frieze Films’ executive producer.

Top South African DOP Paul Gilpin shot the campaign, with the ever-versatile Cape Town doubling as 10 Australian locations.

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