In partnership with AdVantage Magazine, PocketMedia® Solutions has designed and produced the 2012 post-awards Z-CARD®, detailing all the Loerie Awards’ winners by agency, title, advertiser, product and medal received.
“The special edition Loeries Z-CARD® will be inserted into the October issue of AdVantage magazine which is distributed to key people in the media, marketing and advertising industry in South Africa. It is certainly a handy keepsake and reference guide,” says Danette Breitenbach, the Editor of AdVantage Magazine.
The Z-CARD® enables readers to scan a QR Code which will take them to AdVantage Magazine’s website (www.advantage.co.za) where they can view highlights and interviews from The Loerie Awards.
“Another QR Code enables them to stand in line to win an iPad, courtesy of PocketMedia® Solutions,” says Managing Director, Z-CARD®.
PocketMedia® Solutions also sponsored the production of The 34th Annual Loerie Awards’ programme, bus schedule, event location key and street map Z-CARD® and dispenser for the fourth consecutive year.
“PocketMedia® Solutions is home to Z-CARD® Africa, Middle East, India and Turkey (ZAMI). With the focus of The Loerie Awards regionally on Africa and the Middle East, our sponsorship of the event is an ideal brand fit,” says Davis.
Whilst one side of the Loerie Z-CARD® detailed event and party dates, times and venues in an easy-to-read format, the other side communicated exactly where each event was located and how to get there.
The Z-CARD®s were available from Cape Town International Airport at the information desks and the My Citi desk, and was also distributed from the registration tables at City Hall and inserted into goodie bags.