Olmeca Tequila has broken a Pernod Ricard social media record with assistance from leading digital agency, Hellocomputer.
The brand, owned by the global drinks business, became the first owned by Pernod Ricard to smash the 10 000 fan mark in South Africa thanks to the Steve Aoki Tour Facebook campaign devised by Hellocomputer’s social media management skills.
American electro house musician, record producer and the founder of Dim Mak records Steve Aoki will be in South Africa in December this year on an Olmeca Tequila sponsored tour.
The Facebook campaign devised by Hellocomputer makes the most of Aoki’s crazy antics, including crowd surfing in a canoe at the end of his high-energy, foot-stomping, head-banging onstage performances.
It includes information relating to the South African tour, the Cake your Mate application, a local DJ challenge and an innovative twitter campaign based on Aoki’s infamous #aokijump. This gives entrants the opportunity to win tickets to the event for doing the #aokijump with a bottle of Olmeca Tequila in hand.
View elements of the campaign here:
Social media management is core to Hellocomputer’s full service digital offering, and plays an integral role in the agency’s clients’ online marketing efforts.
“We pride ourselves on developing sound social media content and marketing plans for our clients’ brands, and then executing these with the award-winning strategic and creative flair that Hellocomputer is renowned for,” said the agency’s managing director, David Moffatt.
“We’re thrilled with the response to the @Olmeca_SA #aokijump – it’s affirmation of our abilities, and sets an extremely high standard for us to maintain when it comes to delivering for the other Pernod Ricard brands that have come on board with us. We’re looking forward to the challenge,” he said.
In addition to Olmeca Tequila, Hellocomputer handles Red Heart Rum, The Glenlivet and Havana Club for Pernod Ricard in South Africa and Jameson Irish Whiskey, Absolut Vodka and Chivas Regal in East Africa.
It was acquired by Draftfcb South Africa earlier this year and recently walked away with 5 Loerie accolades for 4 clients in 4 different categories demonstrating its breadth of experience when it comes to the digital environment and the industries in which its clients work.