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2011-2012 Fresh Talent designs showcased in Johannesburg

 2011-2012 Fresh Talent designs showcased in Johannesburg

Sustainable design prototypes exhibited at The Hub

Prototypes of the winning designs of the 2011-2012 Fresh Talent competition, hosted by the then known Eco Design Initiative (which in August rebranded to Shift: Inspiring sustainable design) will be on show at The Hub in Johannesburg from 14 November. The exhibition marks the final leg of the past year’s competition and coincides with Global Entrepreneurship week, an international initiative that introduces the act and art of entrepreneurship to young people in various countries.

The exhibition will run from 14-24 November and entry is free.

Says Janine Johnston, CEO of Shift: “We are very excited to launch the Johannesburg exhibition of the 2011-2012 competition on this date as one of our aims is to not only teach young creatives to design sustainably but also to think in an entrepreneurial way when designing. After all, sustainable design aims to deliver social, environmental and economic benefits.”

The annual Fresh Talent competition invites young people to design sustainable solutions for a range of challenges faced by people and the environment.  Showcasing the designs and concept prototypes of the 2011-2012 winners and multi-media stories of the finalists’ journey into sustainable design through their participation in Shift’s educational exchange program, the exhibition also offers the opportunity to view global examples of sustainable design curated with INDEX: Design to Improve Life®.

The winners of the 2011-2012 Fresh Talent Competition are, Gabriele Birkenmayer for Shoots –A Grassroots Bamboo Project (first place), Wayde Dyers for his Vermiculture Growth System (second place), and Marieke Adams for the Ikghuphu Sleeve (third place).

The Exhibition is free and open daily from 9am to 9pm at The Hub, 4 De Beer St (cnr Smit St), Braamfontein, Johannesburg, 2000

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