Loeries Official Rankings Released

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This is the third year that the Loeries Official Rankings have been published, offering a transparent oversight of the awards as well as promoting creativity and innovation as primary business tools in the brand communication industry.

This year, there are additional tables to the rankings; following the introduction of a dedicated category for entries from outside of South Africa, the Loeries has included a top ten ranking for the Rest of Africa & the Middle East. In addition to this, resulting from a growing number of educational institutions participating in the Loeries, a ranking for educational institutions has also been included for the first time.

A comprehensive explanation of how the rankings are calculated can be found on the Loeries website www.theloerieawards.co.za. The following tables are included here:

  1. Overall ranking by Brand;
  2. Overall ranking by Agency;
  3. Ranking by category – Communication Design;
  4. Ranking by category – Rest of Africa & the Middle East;
  5. Ranking by Digital Production Company;
  6. Ranking by Film Production Company;
  7. Ranking by Post Production Company;
  8. Ranking by Recording Company;
  9. Ranking by Editing Company;
  10. Ranking by Animation Company;
  11. Overall Ranking by agency size – Small, Medium & Large;
  12. Overall Ranking by Educational Institution;
  13. Creative Circle members – Agency Groups;
  14. Creative Circle members – Individual Agencies;

TABLE 1.

 

OVERALL RANKING BY BRAND

1

South African Breweries

2

Mercedes-Benz

3

Nando’s South Africa

4

McDonald’s

5

Kraft Foods

6

Volkswagen

7

OFM

8

Santam

9

Marmite

10

Land Rover


TABLE 2.

 

OVERALL RANKING BY AGENCY

1

Ogilvy Cape Town

2

Joe Public

3

Net#Work BBDO

4

Ogilvy Johannesburg

5

Black River FC

6

King James

7

DDB South Africa

8

FoxP2

9

Machine

10

TBWA\Hunt\Lascaris Johannesburg

 

TABLE 3.

RANK

RANKING BY CATEGORY – COMMUNICATION DESIGN

1

Joe Public

2

The Jupiter Drawing Room (South Africa) Cape Town

3

King James RSVP

4

Grid Worldwide Branding

5

Machine

6

Tonic Design

7

Ireland/Davenport

8

Saatchi & Saatchi

9

TBWA\Hunt\Lascaris Johannesburg

10

Ogilvy Johannesburg

 

TABLE 4.

  RANKING BY CATEGORY – REST OF AFRICA & THE MIDDLE EAST

1

DDB Mozambique

2

Squad Digital (Kenya)

3

Havas Tunisie (Tunisia)

3

McCann Digital Israel

5

IMPACT BBDO Dubai (UAE)

5

MetropolitanRepublic Uganda

5

Ogilvy Africa (Kenya)

5

TBWA East Africa (Kenya)

9

Advantage Y&R (Namibia)

 

TABLE 5.

 

RANKING BY DIGITAL PRODUCTION COMPANY

1

Gloo

2

OgilvyOne

3

Brandtone

4

BNRY

5

Hellocomputer

6

Ogilvy Interactive

7

Base2

8

Dojo115

9

Bletchley Park Creative Marketing Agency

9

140 BBDO

9

Touchlab

Note: The digital production company ranking only includes points awarded within the Internet, Mobile and Interactive category.

 

TABLE 6.

 

RANKING BY FILM PRODUCTION COMPANY

1

Bouffant

2

Velocity Films

3

Egg Films

4

Now & Partners

4

Plank Films

6

Your Girlfriend

7

Platypus Productions

8

7Films

8

Team Best

10

Giant Films

10

Shy the Sun

Note: The film production company ranking only includes points awarded within the TV, Film & Video Communication category.

 

TABLE 7.

 

RANKING BY POST PRODUCTION COMPANY

1

Blade Works

2

BlackGinger

3

Platypus Productions

3

Sinister Studio

5

House on Fire

6

Searle Street Post

7

Deliverance

8

Riot

9

JWT Cape Town Edit Suite

10

Wicked Pixels

 

TABLE 8.

 

RANKING BY RECORDING COMPANY

1

TheWorkRoom

2

Cut & Paste Generation

3

FirstLeft

4

We Love Jam

5

Produce Sound

6

Freq’ncy

7

House on Fire

8

Sterling Sound

9

Hey Papa Legend

10

Jam Studios

 

TABLE 9.

 

RANKING BY EDITING COMPANY

1

Left Post Production

2

Deliverance

3

Upstairs Post Production

4

House on Fire

5

Priest

6

Platypus Productions

7

Blade Works

8

Aces Up

8

JWT Cape Town Edit Suite

8

Silver Bullet Productions

 

TABLE 10.

 

RANKING BY ANIMATION COMPANY

1

BlackGinger

2

Sinister Studio

3

Aces Up Animation

4

Wicked Pixels

5

Conduit

6

Shakewell

6

Sweetooth Productions

 

TABLE 11.

 

OVERALL RANKING BY AGENCY SIZE

 

LARGE (100 employees and above)

1

Ogilvy Cape Town

2

Joe Public

3

Ogilvy Johannesburg

4

TBWA\Hunt\Lascaris Johannesburg

5

Y&R South Africa

 

MEDIUM (41 – 99)

1

Net#Work BBDO

2

King James

3

DDB South Africa

4

Machine

5

140 BBDO

 

SMALL (1-40)

1

Black River FC

2

FoxP2

3

King James RSVP

4

Grid Worldwide Branding

5

Tonic Design

Note: The agency ranking by size includes traditional agencies, digital agencies and communication design agencies.

 

TABLE 12.

 

OVERALL RANKING BY EDUCATIONAL INSTITUTION

1

Stellenbosch Academy of Design and Photography

2

Vega School of Brand Leadership

3

AAA School of Advertising

4

University of Pretoria

5

Greenside Design Centre

6

North-West University

7

AFDA

8

Red & Yellow School

9

The Open Window School of Visual Communication

10

University of Johannesburg

 

TABLE 13.

 

CREATIVE CIRCLE MEMBERS – AGENCY GROUPS

1

Ogilvy SA (CT, JHB, Brand Activation)

2

Net#Work BBDO (Net#Work, 140)

3

Joe Public

4

King James (King James, RSVP, Society)

5

Black River FC

6

The Jupiter Drawing Room (South Africa) (CT, JHB, Utopia)

7

DDB South Africa

8

FoxP2

9

Machine

10

TBWA\Hunt\Lascaris

11

Ireland/Davenport

12

MetropolitanRepublic

13

Y&R South Africa

14

Saatchi & Saatchi

15

Grid Worldwide Branding

16

Draftfcb South Africa

17

Euro RSCG Group

18

JWT Cape Town

19

Dojo115

20

OPENCO The Open Collaboration

20

Gloo

20

Lowe Bull

23

Volcano Advertising

23

House of Brave

25

Derrick

26

M&C Saatchi Abel

27

76 MotherRussia

Note: All Creative Circle members are listed in this table. Agency grouping is done in collaboration with the Creative Circle.

 

TABLE 14.

 

CREATIVE CIRCLE MEMBERS – INDIVIDUAL AGENCIES

1

Ogilvy Cape Town

2

Joe Public

3

Net#Work BBDO

4

Ogilvy Johannesburg

5

Black River FC

6

King James

7

DDB South Africa

8

FoxP2

9

Machine

10

TBWA\Hunt\Lascaris Johannesburg

11

140 BBDO

12

Ireland/Davenport

13

MetropolitanRepublic

14

Y&R South Africa

15

Saatchi & Saatchi

16

The Jupiter Drawing Room (South Africa) Cape Town

17

The Jupiter Drawing Room (South Africa) Johannesburg

18

King James RSVP

19

Grid Worldwide Branding

20

Draftfcb South Africa

21

Euro RSCG Group

22

JWT Cape Town

23

The Jupiter Drawing Room (South Africa) Utopia

24

Dojo115

25

OPENCO The Open Collaboration

26

Gloo

27

Lowe Bull Cape Town

28

Brand Activation

29

Volcano Advertising

30

House of Brave

31

Derrick

32

M&C Saatchi Abel

33

Society

34

76 MotherRussia


 

 

 

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2 Comments

  • Reply November 16, 2012

    Simphiwe

    Thanks a lot for this SA_Creative.

    Are these the finalist or what?
    What does this mean?

  • Reply July 23, 2017

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