Loeries Official Rankings Released

This is the third year that the Loeries Official Rankings have been published, offering a transparent oversight of the awards as well as promoting creativity and innovation as primary business tools in the brand communication industry.
This year, there are additional tables to the rankings; following the introduction of a dedicated category for entries from outside of South Africa, the Loeries has included a top ten ranking for the Rest of Africa & the Middle East. In addition to this, resulting from a growing number of educational institutions participating in the Loeries, a ranking for educational institutions has also been included for the first time.
A comprehensive explanation of how the rankings are calculated can be found on the Loeries website www.theloerieawards.co.za. The following tables are included here:
- Overall ranking by Brand;
- Overall ranking by Agency;
- Ranking by category – Communication Design;
- Ranking by category – Rest of Africa & the Middle East;
- Ranking by Digital Production Company;
- Ranking by Film Production Company;
- Ranking by Post Production Company;
- Ranking by Recording Company;
- Ranking by Editing Company;
- Ranking by Animation Company;
- Overall Ranking by agency size – Small, Medium & Large;
- Overall Ranking by Educational Institution;
- Creative Circle members – Agency Groups;
- Creative Circle members – Individual Agencies;
TABLE 1.
|
OVERALL RANKING BY BRAND |
1 |
South African Breweries |
2 |
Mercedes-Benz |
3 |
Nando’s South Africa |
4 |
McDonald’s |
5 |
Kraft Foods |
6 |
Volkswagen |
7 |
OFM |
8 |
Santam |
9 |
Marmite |
10 |
Land Rover |
TABLE 2.
|
OVERALL RANKING BY AGENCY |
1 |
Ogilvy Cape Town |
2 |
Joe Public |
3 |
Net#Work BBDO |
4 |
Ogilvy Johannesburg |
5 |
Black River FC |
6 |
King James |
7 |
DDB South Africa |
8 |
FoxP2 |
9 |
Machine |
10 |
TBWA\Hunt\Lascaris Johannesburg |
TABLE 3.
RANK |
RANKING BY CATEGORY – COMMUNICATION DESIGN |
1 |
Joe Public |
2 |
The Jupiter Drawing Room (South Africa) Cape Town |
3 |
King James RSVP |
4 |
Grid Worldwide Branding |
5 |
Machine |
6 |
Tonic Design |
7 |
Ireland/Davenport |
8 |
Saatchi & Saatchi |
9 |
TBWA\Hunt\Lascaris Johannesburg |
10 |
Ogilvy Johannesburg |
TABLE 4.
RANKING BY CATEGORY – REST OF AFRICA & THE MIDDLE EAST | |
1 |
DDB Mozambique |
2 |
Squad Digital (Kenya) |
3 |
Havas Tunisie (Tunisia) |
3 |
McCann Digital Israel |
5 |
IMPACT BBDO Dubai (UAE) |
5 |
MetropolitanRepublic Uganda |
5 |
Ogilvy Africa (Kenya) |
5 |
TBWA East Africa (Kenya) |
9 |
Advantage Y&R (Namibia) |
TABLE 5.
|
RANKING BY DIGITAL PRODUCTION COMPANY |
1 |
Gloo |
2 |
OgilvyOne |
3 |
Brandtone |
4 |
BNRY |
5 |
Hellocomputer |
6 |
Ogilvy Interactive |
7 |
Base2 |
8 |
Dojo115 |
9 |
Bletchley Park Creative Marketing Agency |
9 |
140 BBDO |
9 |
Touchlab |
Note: The digital production company ranking only includes points awarded within the Internet, Mobile and Interactive category.
TABLE 6.
|
RANKING BY FILM PRODUCTION COMPANY |
1 |
Bouffant |
2 |
Velocity Films |
3 |
Egg Films |
4 |
Now & Partners |
4 |
Plank Films |
6 |
Your Girlfriend |
7 |
Platypus Productions |
8 |
7Films |
8 |
Team Best |
10 |
Giant Films |
10 |
Shy the Sun |
Note: The film production company ranking only includes points awarded within the TV, Film & Video Communication category.
TABLE 7.
|
RANKING BY POST PRODUCTION COMPANY |
1 |
Blade Works |
2 |
BlackGinger |
3 |
Platypus Productions |
3 |
Sinister Studio |
5 |
House on Fire |
6 |
Searle Street Post |
7 |
Deliverance |
8 |
Riot |
9 |
JWT Cape Town Edit Suite |
10 |
Wicked Pixels |
TABLE 8.
|
RANKING BY RECORDING COMPANY |
1 |
TheWorkRoom |
2 |
Cut & Paste Generation |
3 |
FirstLeft |
4 |
We Love Jam |
5 |
Produce Sound |
6 |
Freq’ncy |
7 |
House on Fire |
8 |
Sterling Sound |
9 |
Hey Papa Legend |
10 |
Jam Studios |
TABLE 9.
|
RANKING BY EDITING COMPANY |
1 |
Left Post Production |
2 |
Deliverance |
3 |
Upstairs Post Production |
4 |
House on Fire |
5 |
Priest |
6 |
Platypus Productions |
7 |
Blade Works |
8 |
Aces Up |
8 |
JWT Cape Town Edit Suite |
8 |
Silver Bullet Productions |
TABLE 10.
|
RANKING BY ANIMATION COMPANY |
1 |
BlackGinger |
2 |
Sinister Studio |
3 |
Aces Up Animation |
4 |
Wicked Pixels |
5 |
Conduit |
6 |
Shakewell |
6 |
Sweetooth Productions |
TABLE 11.
|
OVERALL RANKING BY AGENCY SIZE |
|
LARGE (100 employees and above) |
1 |
Ogilvy Cape Town |
2 |
Joe Public |
3 |
Ogilvy Johannesburg |
4 |
TBWA\Hunt\Lascaris Johannesburg |
5 |
Y&R South Africa |
|
MEDIUM (41 – 99) |
1 |
Net#Work BBDO |
2 |
King James |
3 |
DDB South Africa |
4 |
Machine |
5 |
140 BBDO |
|
SMALL (1-40) |
1 |
Black River FC |
2 |
FoxP2 |
3 |
King James RSVP |
4 |
Grid Worldwide Branding |
5 |
Tonic Design |
Note: The agency ranking by size includes traditional agencies, digital agencies and communication design agencies.
TABLE 12.
|
OVERALL RANKING BY EDUCATIONAL INSTITUTION |
1 |
Stellenbosch Academy of Design and Photography |
2 |
Vega School of Brand Leadership |
3 |
AAA School of Advertising |
4 |
University of Pretoria |
5 |
Greenside Design Centre |
6 |
North-West University |
7 |
AFDA |
8 |
Red & Yellow School |
9 |
The Open Window School of Visual Communication |
10 |
University of Johannesburg |
TABLE 13.
|
CREATIVE CIRCLE MEMBERS – AGENCY GROUPS |
1 |
Ogilvy SA (CT, JHB, Brand Activation) |
2 |
Net#Work BBDO (Net#Work, 140) |
3 |
Joe Public |
4 |
King James (King James, RSVP, Society) |
5 |
Black River FC |
6 |
The Jupiter Drawing Room (South Africa) (CT, JHB, Utopia) |
7 |
DDB South Africa |
8 |
FoxP2 |
9 |
Machine |
10 |
TBWA\Hunt\Lascaris |
11 |
Ireland/Davenport |
12 |
MetropolitanRepublic |
13 |
Y&R South Africa |
14 |
Saatchi & Saatchi |
15 |
Grid Worldwide Branding |
16 |
Draftfcb South Africa |
17 |
Euro RSCG Group |
18 |
JWT Cape Town |
19 |
Dojo115 |
20 |
OPENCO The Open Collaboration |
20 |
Gloo |
20 |
Lowe Bull |
23 |
Volcano Advertising |
23 |
House of Brave |
25 |
Derrick |
26 |
M&C Saatchi Abel |
27 |
76 MotherRussia |
Note: All Creative Circle members are listed in this table. Agency grouping is done in collaboration with the Creative Circle.
TABLE 14.
|
CREATIVE CIRCLE MEMBERS – INDIVIDUAL AGENCIES |
1 |
Ogilvy Cape Town |
2 |
Joe Public |
3 |
Net#Work BBDO |
4 |
Ogilvy Johannesburg |
5 |
Black River FC |
6 |
King James |
7 |
DDB South Africa |
8 |
FoxP2 |
9 |
Machine |
10 |
TBWA\Hunt\Lascaris Johannesburg |
11 |
140 BBDO |
12 |
Ireland/Davenport |
13 |
MetropolitanRepublic |
14 |
Y&R South Africa |
15 |
Saatchi & Saatchi |
16 |
The Jupiter Drawing Room (South Africa) Cape Town |
17 |
The Jupiter Drawing Room (South Africa) Johannesburg |
18 |
King James RSVP |
19 |
Grid Worldwide Branding |
20 |
Draftfcb South Africa |
21 |
Euro RSCG Group |
22 |
JWT Cape Town |
23 |
The Jupiter Drawing Room (South Africa) Utopia |
24 |
Dojo115 |
25 |
OPENCO The Open Collaboration |
26 |
Gloo |
27 |
Lowe Bull Cape Town |
28 |
Brand Activation |
29 |
Volcano Advertising |
30 |
House of Brave |
31 |
Derrick |
32 |
M&C Saatchi Abel |
33 |
Society |
34 |
76 MotherRussia |