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SHINE launch – 14th annual PlatAfrica Design Competition

 SHINE launch – 14th annual PlatAfrica Design Competition


All eyes were on the red carpet when the winning celebrity-inspired pieces of the PlatAfrica 2012 Design Competition were announced on Tuesday 6 November in Johannesburg, at the launch of the third annual issue of jewellery and luxury book SHINE. A floral tri-pendant neckpiece designed for Charlize Theron, an incredible platinum-enhanced take on stilettos imagined for Oprah Winfrey and a bold futuristic ring created for Tulisa Contostavlos were the show-stopping winners unveiled at the event, and are showcased in the magazine’s current issue.

The announcement of the PlatAfrica winners is a regular SHINE highlight, and the magazine features the winning designs from the competition, now in its fourteenth year. The theme of this year’s competition was ‘Red Carpet Platinum’, with the designers briefed to conceive pieces for specific celebrities, and the winning creations are guaranteed to attract the lens of
any paparazzi.

Sponsored by Anglo American Platinum, the competition reflects the company’s promotion of local design and manufacture, and celebrates the best of South African platinum design, with entries from students just starting out to established designers.

Oliver Ernest Green – Jack Friedman Jewellers took first place in the professional category for his platinum neckpiece designed for South Africa’s award winning actress, Charlize Theron. An exciting element of this year’s competition was the creativity and diversity of designs including Platinum and diamond shoes designed for Oprah by Rob Burton – Platandia that took
second place. And, in third place, a stunning platinum and kunzite ring designed for British songwriter singer Tulisa Contostavlos by Johan Bothma – Altin Jewellers.

In the student individual category, it was men on the red carpet that took top honours. First place went to apprentice Joseph Makhafola – Nieman Jewellers for his walking stick designed for mining magnate Patrice Motsepe. In second place Emma Morotoba – Tshwane University of Technology for her dazzling earrings designed for singer songwriter Lira and third place went to Elizka van Rensburg – David Bolding for her ring designed for Zolani Hahola of Freshly Ground.

The winning student collection went to Cape Peninsula University of Technology for their design inspired by Lira’s support of the rhino. It incorporates the rhino horn as a motif paying tribute to another of the world’s natural treasures. The team included Professional Carol Calligaro together with Charly Adonis, Caru Greeff, Portia Mbedu and Claire Sandham.

Michael Joseph, Anglo American Platinum’s Manager of Jewellery Development, who was especially thrilled with the number of student entries, said: “The industry is blessed to have such a vibrant, up-and-coming design pool that can stimulate new and exciting opportunities in jewellery.”

Stylish Bond

In addition to this year’s award winning designs, SHINE looks at the big trends in jewels and luxe, such as stackable jewellery and the return of gold, with plenty of sexy celebrities like new James Bond actress Bérénice Marlohe. Marlohe has been added to Omega’s roster of brand ambassadors and recently participated in the opening of the brand’s new boutique in Venice. The half-French, half-Cambodian actress plays the glamorous and enigmatic Séverine in the 23rd Bond film, Skyfall.

“By far one of the biggest jewellery trends of the past few years, is the return of all the shades of gold: from rose to yellow gold and everything in between,” says SHINE Editor-in-Chief Kerese Thom. “We see beautiful gold elements coming through in watches, fashion and timeless, more classic jewellery looks. And the key here is stacking, so be sure to layer those
rings, bangles and necklaces.”

Watch this space

According to Thom there is also an entire section dedicated to exquisite watches and TW Steel has recently unveiled its Kelly Rowland CEO Tech Special Edition timepieces. They feature 56 stunning zirconia baguettes in either pink or blue and Kelly’s signature can be found on the back of each timepiece. Closer to home TW Steel has also linked up with South African long-jumping sensation Khotso Mokoena – a man with big prospects – while Michel Herbelin is the brand proudly associated with top South African hurdler, LJ van Zyl.

SHINE’s motto this year is ‘Keep Calm, Love Jewellery’, and according to Thom the editorial team has assembled a dazzling collection of gift ideas that speak to every pocket and purse. “We’ve collaborated with the experts and clients in order to find the best glittery and glam pieces to reward you and your loved ones this year.” Thom also loves the new Swatch Lady Plastic Collection. Look for the clear and coloured crystals, dials in silver, gold and pink, and golden or pink heart-shaped charms. Each of the seven models features a 25mm transparent plastic case, either clear or lightly tinted to complement the dial.

Jewellery with heart

Renowned South African jewellery designer Gail Schwartz has created the Faces of Hope ring inscribed with the words: ‘To love, to hope, to live and to life’. Its trendy design was inspired by the Foundation’s goal to help cancer patients who don’t have medical aid or have fallen ill without adequate cover to pay for their oncology treatment. The Foundation is also committed to raising awareness and teaching the public about rarer forms of cancer. The Faces of Hope ring is hand-crafted in Argentium silver at the Schwartz workshop in Johannesburg.

SHINE is bagged with Fairlady, Sarie and True Love magazines and will be on sale from mid November.




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