Ponchos 1910 Premium Tequila has again selected Nine Mile Media’s Billads bill folder advertising platform to ensure significant consumer reach during its upcoming national advertising campaign – geared to generate exposure for its Caramel Infusion, Chilli Choc and Coffee Infusion ranges – in Billads’ high foot traffic coffee shop, restaurant and style bar sites.
The consumer-loved brand, Ponchos 1910, is an extra premium tequila. It entered the market with a coffee tequila product, combining a rich Central American coffee and its tequila blend which can be served neat as a shooter, sipped over ice, or in cocktails
Billads was initially selected as part of an integrated campaign to launch Ponchos 1910 Tequila Coffee as the advertising medium appeals to both coffee and alcoholic beverage drinking consumers.
The second Billads campaign further engaged consumers to continue telling them the Ponchos 1910 story, now a popular brand, and about its next offerings.
“This, Billads’ third advertising campaign for Ponchos 1910, serves to launch the three new flavours in our prime coffee shop, restaurant and style bar environments, many of which are close to the point of purchase and can thus further drive sales,” says Craig Segal, the Managing Director of Nine Mile Media.
Michael Kunitz, CEO of TNB adds, “Billads was selected primarily for consumer reach. It also provides Ponchos with access to venue owners to generate awareness around the product, drive consumers to ask for it and hence encourage site owners to stock it.”
For more information about Billads, contact Craig Segal at 0861 64 63 64 or email firstname.lastname@example.org. Follow him on Twitter: @CraigSegal