Gold-winning TV & Cinema commercials from The 34th Annual Loerie Awards, will receive complimentary flighting at Ster-Kinekor cinemas nationwide, as a part of the Loeries 2013 Call for Entry promotion.
Cinemark – the leading cinema advertising media owners in South Africa – have partnered with the Loeries to flight each of the commercials for a full month, starting in March.
From the 1st of the month, audiences will see the first two ads in a series of Santam and Nando’s commercials – which began with a Santam ad featuring Sir Ben Kingsley and was quickly followed by a Nando’s tongue-in-cheek reply. The series of commercials were created by King James (Santam) and Black River FC (Nando’s), and the full campaign of four spots was awarded the first-ever joint Gold Loerie. The two concluding ads for this winning campaign will flight from 29 March through April.
“Primarily people go to the movies to escape from their daily lives, to be told a story and above all else, they go to be entertained. The best cinema advertising is sensitive to this and forms an integral part of the overall movie experience,” says Yvonne Diogo, Marketing Manager at Cinemark. “Santam executed a successful cinema commercial with the screening of “Sir Sneaky” in 2012. Movie goers can now look forward to seeing this advert again in cinema, this time with the creative banter by Nando’s. What a marvelous opportunity this is, not only to see these Gold Loerie Award winning adverts on the silver screen but on the largest broadcast platform in the country.”
Entries for the 2013 Loeries open on 15 March. All entry information, guidelines and preparation instructions will be available from this date. Enter before 15 April and receive a 10% discount. Entries close on 31 May. Winners will be announced at the awards during Loeries Creative Week Cape Town 16 – 22 September.