Gavin Goodman awesome photography

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Today we have an awesome chat with Gavin Goodman about his career as a commercial stills photographer!

Who is Gavin Goodman and what do you do?

I’m a surfer who is born and raised in one of the most beautiful cities in the world – Cape Town. I work as a commercial stills photographer and occasionally shoot as a director of photography in the  film world .

How would you define your style or art?

My images have a humorous , tongue-in-cheek element to them as well as a cinematic/storytelling feel. This comes from working for 6-7 years as a cinematographer in the local film industry . These days everything I do starts with the idea/concept and evolves from there .

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What inspires your work?

I love cinema and have a massive collection of ‘The American Cinematographer’ magazines . Definitely inspired by some of the legendary cinematographers of our time such as Wally Pfister, Roger Deakins, Emmanuel Lubezki, Robert Richardson to name a few. I very much embrace this new age of technology and information and follow a number of online blogs [tech and creative related] as well as just being inspired by daily life .

What are you currently working on?

I’m currently in pre-production for another Ruby Lingerie campaign . A very tongue-in-cheek look at the controversial topic of Fracking in the Karoo . I am super excited about this project as its something I feel really strongly about.

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What advice would you give young creatives looking to do what you do?

Find your voice . Once you develop your point of view and find a way to incorporate this into your work , people will connect more with what u are doing . And just keep shooting  

Where can our readers follow your work?

gavingoodman.com or they can find me on facebook under Gavin Goodman – Advertising Photographer . The facebook page has more behind the scenes pics and videos .

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