REGISTER TODAY TO WIN A SCHOLARSHIP AND EXPERIENCE CANNES
Two young South African creatives could find themselves taking part in the Young Creatives Academy this year at the Cannes Lions Festival held in France. The Academy – sponsored by Unilever – provides bespoke learning programmes that aim to give young creatives the space to develop their talent and expand their personal creativity. Unilever’s Developing & Emerging Market Young Creative Academy Scholarship Programme will see two young local individuals, who are already in the advertising industry, given an opportunity to join the 2013 Academy.
The sponsorship was borne from a belief that youth and creativity are key in delivering a sustainable future for the world!
Launched in 2012, the initiative offers a week-long learning programme to 35 industry creatives – aged 28 or younger – with a unique chance to make the most of networking and learning while also enjoying exclusive presentations from leading creative thinkers both in and outside of the advertising industry. There will also be guided access to the jury rooms for an insight into the judging process and full access to the Young Lions Zone and the Young Lions Party.
The scholarships will be awarded to delegates from developing and emerging markets on the basis of submissions in answer to a creative brief from Unilever. This will prepare the winners for the Academy where they will focus on how to encourage and develop creative thinking, how to evaluate and validate new ideas and how to innovate and make them happen.
The creative challenge includes creating a positive social or environmental impact utilising the power of the Unilever brand. Entrants can choose between Axe, Sunsilk, Magnum, Surf, Lipton or Maille and need to develop their idea with a focus on three objectives: improving health and wellbeing, reducing environmental impact and enhancing livelihoods.
These objectives can be incorporated into a product, service, experience, event or communication campaign as any vehicle or channel that can be used to make a positive difference. Unilever also asks entrants to consider that while their idea should relate to the chosen brand’s value and target consumers, the most important aspect that they are looking for – in line with the theme of Cannes – is the most creative ideas. The main deliverable will be a presentation film of your work, maximum three minutes in length, or up to eight images showing the idea. The closing date for submissions is 10 May. Entrants need to be from eligible countries
one of which is South Africa. Before applying for a scholarship, please first apply to the Academy by contacting email@example.com <mailto:firstname.lastname@example.org> with your latest CV, LinkedIn profile and examples of any relevant work.
Unilever is thrilled to be able to offer an opportunity to young creatives across the world in this industry, as part of their commitment to sustainability. The Unilever Sustainable Living Plan was set out in November 2010, in which Unilever committed to a ten-year journey towards sustainable growth. Within the Plan, Unilever takes responsibility not only for direct operations, but for how their suppliers, distributors and, most crucially, their consumers, use their brands.
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