Egg Films Kevin Fitzgerald recently directed Toyota Rav4 Rex for Saatchi & Saatchi Sydney, with Cape Town providing all the Australian locations.
Rex, which follows a father and son hunting for a missing dog, was conceived by creative director Steve Carlin and three expat South Africans executive creative director Damon Stapleton, art director Darren Borrino and copywriter Stuart Turner.
The spot was shot by Rob Malpage and edited by Gordon Midgely at Riot Johannesburg, with a cameo appearance from Kevin’s own dog – not the first time he has made it into one of Egg’s commercials!
Watch TVC below:
To view more of Kevin’s work, visit