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Kevin Fitzgerald directs Toyota Rav4 ad for Oz market

 Kevin Fitzgerald directs Toyota Rav4 ad for Oz market

Egg Films Kevin Fitzgerald recently directed Toyota Rav4 Rex for Saatchi & Saatchi Sydney, with Cape Town providing all the Australian locations.

Rex, which follows a father and son hunting for a missing dog, was conceived by creative director Steve Carlin and three expat South Africans ­ executive creative director Damon Stapleton, art director Darren Borrino and copywriter Stuart Turner.

The spot was shot by Rob Malpage and edited by Gordon Midgely at Riot Johannesburg, with a cameo appearance from Kevin’s own dog – not the first time he has made it into one of Egg’s commercials!

Watch TVC below:


To view more of Kevin’s work, visit

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