Demonstrating its point of differentiation in offering its students access to global thought leaders in advertising and marketing, the AAA School of Advertising recently hosted a one-on-one session for its students with Christophè Poirier, Chief Marketing Officer KFC, New Concept Development, Yum! Restaurants International, Texas.
Enjoying a two hour one-on-one session with the AAA students, Christophè imparted his unsurpassed knowledge and experience in marketing one of the biggest fast food brands globally, giving the students invaluable advice and motivation for their various careers in advertising and marketing.
Dr Ludi Koekemoer, CEO of the AAA School of Advertising comments, “For many years the management team and I have been committed to unlocking for our students access to the leading minds in the advertising, marketing and communications profession. We are honoured to have an individual of Christophè’s calibre personally interacting with our students, answering their questions and giving them unprecedented industry and career advice to motivate and inspire them.
Key to building bright minds and the leaders of tomorrow is not only an outstanding academic experience, but personal mentoring from the best in business – locally and globally. Our students experienced immense value through the session, again proving that the AAA School of Advertising is a leader in the sector.”
Owned by South Africa’s official advertising body – the ACA (Association for Communication and Advertising), the AAA is seen as the industry’s source of talent for agencies when selecting future employees. Many creative, marketing and business leaders in our local industry were themselves once graduates of this prestigious institution.