Jonathan Deeb, a highly-respected member of South Africa’s advertising industry, is to join Draftfcb Johannesburg as executive creative director from July 15 this year.
With his wealth of experience from blue chip clients to niche products, he is excited about the prospect of working on the agency’s portfolio of favourite South African brands.
“Draftfcb’s reputation for creating advertising that speaks to the hearts and minds of South Africans from all walks of life is second to none. My move to the agency represents an opportunity to join a talented team, and contribute to its ongoing success as well as that of its clients.
“I’m looking forward to a rapid growth curve, and to embracing all the challenges that come with creating truly integrated work that builds brand image and the client’s bottom line,” he said.
Draftfcb South Africa Chief Creative Officer, Brett Morris, plays a major role in directing the group’s Johannesburg agency’s creative product, and he will continue to do so.
“As an accomplished art director, creative leader and new age thinker, Jonathan will strengthen the Johannesburg agency’s creative competency. Particularly, his passion for the new world of digital and its applications for marketers will help us to continue to produce advertising that is relevant and effective,” said Morris.
“I’m very excited about the level of craft that he’ll be bringing to the business, and working alongside him on some of the biggest and most important pieces of business in the industry. We look forward to welcoming him officially in the near future.”
Currently executive creative director with Havas Worldwide Johannesburg & Havas Worldwide Digital Johannesburg,Deeb studied at the Red and Yellow School of Logic and Magic under Brian Searle-Tripp, before leaving forJohannesburg in 2001 for a position in the interns’ programme at The Jupiter Drawing Room.
After eight years at Jupiter, he joined Black River FC as creative director and was responsible for leading the much-talked-about Nando’s CEO campaign. He then joined the Johannesburg-based Euro RSCG Group, now Havas, where he creatively led an interactive film for a global car launch that has achieved 5,9-million views.