One of the most optimistic people in the cinema field, Regional Sales Manager for Cinemark Lynne Marshall not only enjoys her job but has a ton of fun doing it. Her move 14 years ago to the advertising sales company that represents Ster-Kinekor and select independent cinemas was career defining for her, resulting in over a decade of passion for what she does.
“Cinema is the most exciting medium I have ever worked with” the UK-born sales guru explains. With over a decade in the industry, she has witnessed a lot of changes including flexibility, shorter deadlines and digitalisation, which she says offers huge advantages and has made the quality of cinema far greater.
Lynne, who came to South Africa at 19-years-old to visit her sister and never left, has a rich and interesting heritage. One of her ancestors on her mother’s side was Captain Blood who stole the Crown Jewels, while her father’s father was a sheriff in Mexico City. “Quite a combination,” she says. It’s these interesting quirks that reflect Lynne’s nature and the passion that she has for her work. She says, “I love what I do and every sale gives me a rush. I honestly really like all of my agencies, they are great to work with and I consider a lot of them friends. I also believe that we are partners in trying to give the best option to the client.”
Its new ideas, relevant information and research to back up why cinema works that advertisers are looking for from media owners, Lynne explains. She adds that for media owners to win business in a tough economic climate, they need to be relevant, efficient and understand the pressures that are put on the agencies. “Fast turnaround time is really important and you need to listen first,” she advises.
If Lynne could possess one power, it would be to read minds and hypnotize people to raise her sales figures sky high. In reality, her hidden talent is being a good cook. With some of the best advice she has ever received being to always look on the bright side, she says that one of the hardest things she has learnt in the industry is how to get the hang of cinema advertising. Her advice to those who wish to work in cinema sales is to get experience in another medium first as it is a challenging place to start.
Always upbeat, Lynne says that life is too short to be miserable. Her dream is to carry on doing what she enjoys for as long as she can. “I think the next few years are going to be really exciting for cinema. The quality of sound and picture is getting better all the time and with digitisation, there are going to be a whole lot more opportunities that I can’t wait to get involved in.”