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Adidas Skateboarding celebrates 15 years with skate legend Gonz

 Adidas Skateboarding celebrates 15 years with skate legend Gonz

From 06 July to 06 August 2013 adidas Skateboarding and AREA3 will host the highly acclaimed photography exhibition “15 Years of Gonz and adidas” featuring the work of six prominent photographers.

The exhibition documents adidas’ 15 year relationship with the man considered to be the father of modern street skating – Mark Gonzales – commonly known amongst his peers and fans as ‘Gonz’ or ‘The Gonz’.

adidas_Gonz 15 Year Exhibition_Photo by Joe Brook

One of the six photographers featuring work in the exhibition Brian Gaberman,  summed up his first experience of the legend: “I was ten years old when I first heard of Mark and he was already a legend.  I think he started out that way.”

Gonz has been a member of the adidas Skateboarding family for 15 years – inspiring, developing and nurturing the skateboarding programme.  It is with great honour that the brand celebrates Gonz, not only for these past 15 years of adventure, but for having such an impact on what skateboarding is today.

adidas_Gonz 15 Year Exhibition_Photo by Benjamin Deberdt

His imaginative and spontaneous style was one of the main founding forces of street skateboarding and today still turns the inconceivable into reality.  Not only is Gonz an incredibly talented skateboarder, but his everyday life could be considered an art form in its own right.  His works of art, poetry and videography express his unique imagination and colour his day-to-day life.

adidas Skateboarding is proud to have such a talented and magnetic member on the team and we invite you to experience the exhibition that documents his incredible journey with us.

adidas_Gonz 15 Year Exhibition_Photo by Brian Gaberman

Gonz Exhibition details

Open from Saturday, 06 July to Tuesday, 06 August 2013

AREA3, 20 Kruger Street, the Maboneng Precinct, Johannesburg East

AREA3 open from 10h00 to 16h00 from Tuesday to Sunday

@adidasZA | #AREA3 | #Gonz15adidas

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Unlock the adidas vault to find out more about the brand’s heritage

adidas_Gonz 15 Year Exhibition_Photo by Gabe Morford



adidas_Gonz 15 Year Exhibition_Photo by Sem Rubio



adidas_Gonz 15 Year Exhibition_Photo by Skin Phillips




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