Cape Town, 23rd July, 2013 – OLX, South Africa’s fastest growing online classifieds company, has launched an Afrikaans TV campaign using well known comedic duo Hannes Brümmer and Melt Sieberagend. The humorous new television campaign aims to increase brand awareness and showcase that olx.co.za is the only leading online classifieds site with the offering of viewing the site in English or Afrikaans.
Bronwyn Johnson, Head of Marketing for OLX Africa, says that OLX wanted to build on the incredible success of their English ads featuring Lungile and Tsepo, which have already received 1 million YouTube views, by introducing new characters to the Afrikaans market who have that same affinity factor.”
“The creation of the Afrikaans TVC came about as a collaborative effort between the ad agency, Studio Zoo, director Bevan Cullinan, comedic duo Hannes Brümmer and Melt Sieberagend and the OLX marketing team,” she adds. “Having the comedians write the script ensured that it maintained authenticity and the result was that it came across very naturally.”
Actors Melt Sieberagend and Hannes Brümmer are better known as the comedic duo, Die Flying Dutchman but Sieberagend is also known for his presence on the big screen in films like, Oh Shucks, I’m Gatvol, Footskating 101, Poena is Koning and even international hit sensation District 9. They both have a long list of television credits with a uniquely South African flavour.
“The choice of actors for this campaign was easy, for many years Melt and Hannes have been flying the flag for Afrikaans alternative comedy, they are highly energetic and have proven themselves in the market as leading stand-up comedians,” she says.
The advert focuses on Frikkie (played by Melt) who is incredibly nervous for his date with the beautiful Annetjie, but all bros have an expert friend to help out; and with Braam (played by Hannes) in his ear to guide him through it, nothing could go wrong, except for the fact that Annetjie doesn’t ride in pick-up trucks. With Braam under the tarp with a direct line to Frikke he suggests selling it on OLX. Then Frikkie is seen arriving a few days later, on a motorbike with a sidecar to collect a very unimpressed Annetjie.
The insight for the advert, Johnson says is that a man in love, will do almost anything to impress a girl, even sell his car, or in this case, his bakkie and luckily for them they can buy and sell almost anything on OLX.
“It was important for us to create a campaign that would resonate with the Afrikaans market specifically as olx.co.za offers visitors the option of viewing the site in both Afrikaans and English and there is a strong overlap between this market and internet usage, we are looking forward to seeing how this market responds but initial feedback has been very positive,” concludes Johnson.
Watch TVC below:
For more information vist: www.olx.co.za or join the conversation on facebook.com/OLXSouthAfrica or Twitter: @OLX_ZA