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Loeries Integrated Campaign Panel Announced

 Loeries Integrated Campaign Panel Announced

 Integrated campaigns, where a brand communicates with its audience through multiple touch points, are a major trend in brand communication. The category grew by 24% to a new record high of 61 entries this year.

The judging panel includes three international judges. Geoffrey Hantson, Götz Ulmer and Jason Little will join some of the most prominent names in the South African industry to assess integrated campaigns according to the following criteria:

  • Innovation
  • Quality of Execution
  • Relevance to the brand, the audience and the medium

In addition to a coveted statue, the winning brand in this category will receive R100,000 worth of ADreach street pole media space.

LOERIES 2013 – INTEGRATED CAMPAIGN PANEL:                             

  • Geoffrey Hantson          

Executive Creative Director, Duval Guillaume Modem, Belgium

  • Götz      Ulmer

Executive Creative Director, Jung von Matt, Hamburg

  • Jason Little        

Creative Director, Re, Sydney

  • Chris Gotz          

Executive Creative Director, Ogilvy

  • Joanne Thomas               

Creative Director, The Jupiter Drawing Room Cape Town

  • Justin Gomes   

Executive Creative Director, FoxP2

  • Mike     Schalit 

Chief Creative Officer, Net#work BBDO

  • Mike     Barnwell             

Executive Creative Director, Draftfcb Cape Town

  • Paul       Warner               

Founding Partner & Chief Creative Officer, MetropolitanRepublic

  • Roger Paulse    

Creative Director, singh&sons

  • Ryan  McManus               

Creative Director, Native

Loeries® Creative Week™ Cape Town (14 – 22 September)

Creative Week Cape Town is an annual creative hub for over 4000 members of the brand communication industry. Be sure not to miss the International Seminar of Creativity which includes international jury chairmen and other speakers:

  • Geoffrey Hantson – Belgium
    Executive Creative Director, Duval Guillaume Modem
  • Goetz Ulmer – Hamburg
    Executive Creative Director, Jung von Matt/Alster Werbeagentur GmbH
  • Jason Little – Sydney
    Creative Director, Re
  • Debbi Vandeven – Kansas City
    Chief Creative Officer, VML
  • Michael Yapp – California
    Director, The Zoo, Google
  • Marijn van Tiggelen – Durban
    Chairman, Unilever South Africa
  • Graham Warsop – Cape Town
    Founder and Chairman, The Jupiter Drawing Room, South Africa

Other events happening during Loeries Creative Week include the Egg Films Judges Wrap, Loeries Expo, Pendoring Awards, Student Portfolio Day and Media Brunch. Loeries® Creative Week™ Cape Town culminates in two awards evenings on Saturday 21 and Sunday 22 September, followed by the DStv Official Party. Creative Week Cape Town includes many fringe events in collaboration with Cape Town Partnership.

Tickets and accommodation are open for booking. Please go to for ticket prices and more.

Major Partners

The major partners of the 2013 Loeries are DStv Media Sales, the City of Cape Town, Western Cape Government and Gearhouse South Africa

Category Partners

Adams & Adams Attorneys, ADreach, Commercial Producers Association, Greensky, Mediamark, The Times, Unilever South Africa, Woolworths

Additional Partners and Official Suppliers

AAA School of Advertising, Antalis South Africa, Aon South Africa, Aqua Online, Art Board, Backsberg, BEE Online, Cape Town Partnership, Cape Town Tourism, First Source, Funk Productions, Gallo Images, Google South Africa, Graphica, GreaterCapital, Grid Worldwide, Hertz, Hetzner, Media Film Service, Newsclip, Paygate, Rocketseed, Shimmy Beach Club, Skyrove, Sonovision Studios, South African Airways, TBWA\Hunt\Lascaris Johannesburg, Tequila\Johannesburg, The Rebellion, Tsogo Sun, Ultra Litho, Wesgro

Important Loerie dates to diarise in 2013:

Loeries Exhibition Venues

Ster Kinekor Head Office, Woodmead                                    23 – 25 Jul

Nelson Mandela Metropolitan University, PE                      5 – 14 Aug

Tshwane University of Technology, Pretoria                        26 – 30 Aug

Cinema Nouveau, V&A Waterfront                                                         16 – 21 Sep

Oliewenhuis Museum, Bloemfontein                                                     7 – 11 Oct

Migrate magazine – issue 17 – Available at Exclusive Books & CNA

Migrate magazine – issue 18 – Material deadline 8 October

Released November 2013

Creative Week Cape Town 14 – 22 September 2013

For more information go to

SA Creatives

Don't forget to click on the Find-a-Creative tab and advertise your creative services for FREE. If you'd like to showcase your work or would like to write an article please email info[at] @thesacreatives