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bookly voted “Most Innovative App” at MTN App of the Year Awards

 bookly voted “Most Innovative App” at MTN App of the Year Awards

NATIVE’s bookly app has been awarded the ‘Most Innovative App’ award at the prestigious MTN App of the Year Awards held in Johannesburg.

The MTN App of the Year Awards celebrates South Africa’s technical talent by showcasing locally developed applications that make a positive and lasting impact on consumers. The Awards are recognised by a number of big names in the local telecommunications industry, including Apple/Core, Blackberry, Nokia and MTN. As the premier showcase of South Africa’s innovation in the mobile app space, the event is attended by leading app developers, members of the mobile industry and local social media personalities. This year 250 apps were entered into nine categories.

bookly is the most sophisticated e-reader ever developed for Mxit; successfully bringing smartphone functionality to the feature phone. It was author Fiona Snyckers chosen platform to launch her novel “Team Trinity” to an audience of 7.3 million monthly active users, three weeks before the real-world launch in bookstores. Following the launch, publishers Random House Struik and Modjaji Books got on board as partners to create an appropriate focus of serialised South African novels. Since then Black Letter Media, Wordsmack, Cambridge University Press, and a number of freelance authors have joined the platform.

Jason Xenopoulos, CEO of NATIVE, adds that NATIVE strives to create purpose-driven work that has a meaningful impact on people’s lives and that bookly is a brilliant example of this. “We feel that smart phone functionality shouldn’t be limited to a privileged few, especially when such technology could influence the lives of millions of South Africans. We are pleased that our intentions have been recognised through this award.”

Features on bookly include:

  • A library – users can easily browse a virtual library of books searching by genre, author etc.
  • A bookshelf – users can pick books from the library to add to their bookshelf. The user’s progress is automatically saved.
  • Reader books – Page markers are available to store content and a Like/Dislike function can be used to create a community book rating.
  • Gamification – users can enjoy a Leader list showing who is reading the most and badges are awarded for reading certain authors or genres

NATIVE has big plans for bookly in the coming months which include developing the app for other feature phone platforms; creating a bookly School; developing content in other South African languages; and creating a self-publishing story-telling platform, among others. “We want to offer the largest vernacular library in South Africa,” says NATIVE’s Head of Inventions, Levon Rivers.

bookly is featuring at the National Book Week next week (2 to 7 September). Learners will be encouraged at the exhibition to enter a competition where they may get the opportunity to have their writing featured on bookly.

Read more about bookly here:

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