IMPORTANT NOTICE: For up to date information about the COVID-19 pandemic visit

Drop a rhyme to #unitealloriginals

 Drop a rhyme to #unitealloriginals

Following the launch of the adidas Originals’ #UniteAllOriginals campaign, featuring hip-hop legends Run DMC and superstar DJ A-Trak, the brand have created an interactive social media campaign that invites fans to join in on the action.

The social activation encourages fans to get involved by recording themselves rapping over A-Trak’s beat, and uploading it to Instagram. Anyone from first-time MCs to hip-hop veterans can drop a 15 second rhyme and upload it for their friends and fans to enjoy.

The best entries will be cut into a #UniteAllOriginals ‘remix’ by an unannounced as yet DJ, and clothing from the limited edition adidas Originals Run DMC pack will be given to select participants.

London rapper J2K has already stepped up to kick-start the campaign. He’s shown users how it’s done by spitting an inspirational verse for the launch.

Visit to get involved.

Follow @adidasZA #UniteAllOriginals

For more information on adidas-related news visit the adidas Originals News Stream

Unlock the adidas Vault to find out more about the brand’s heritage.

SA Creatives

Don't forget to click on the Find-a-Creative tab and advertise your creative services for FREE. If you'd like to showcase your work or would like to write an article please email info[at] @thesacreatives