The man behind Obama’s online campaign, Harper Reed, heads to SA for the Nedbank Digital Edge Live

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Harper Reed, the man behind US President Barack Obama’s online campaign, will be the keynote speaker at this year’s Nedbank Digital Edge Live brought to you by NATIVE, in Johannesburg on 3 October 2013.

“Harper Reed is a unique draw card. As Chief Technology Officer of the highly successful Obama for America online campaign, he engineered perhaps the most sophisticated political campaign of all time. He is a crowd-sourcing and social media pioneer as well as an expert on the future of big data. We have no doubt he will bring something inspiring and original to the event,” says Ben Wagner, Chief Marketing Warrior of NATIVE.

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The Digital Edge Live, now in its fifth year, is a highly regarded thought leadership event and a ‘must attend’ forum for marketing, advertising and communications professionals. As one of the most prominent banks in the financial services sector, Nedbank has actively moved into the digital marketing arena, and by coming on board as title partner saw the opportunity to showcase its thought-leadership support. The theme of this year’s event is ICE – Intuitive Customer Experiences. , Head: Group Digital Marketing at Nedbank Integrated Marketing, explains that the focus will be on amplifying the global trend of showcasing how marketing and IT need to work in tandem to co-design intuitive customer experiences,” he says.

The new theme represents a dynamic lineup of speakers made up of advertising and digital marketing heavyweights together with leading CMO’s & CTO’s, including Chris Gotz (Ogilvy CT), Pepe Marais (Joe Public), Jason Xenopoulos (NATIVE), Fran Luckin (Quirk), Pete Case (Gloo), Alistair Fairweather (Mail & Guardian), Heidi Brauer (Hollard), and Fred Baumhardt (Microsoft).

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Kalenga continues, “One of the biggest barriers to creating a truly customer-centred offering is the lack of integration between marketing and IT. Most CMO’s today understand the challenges involved in winning business in a consumer-led marketplace. Unfortunately, the IT systems and processes that govern their customers’ paths-to-purchase are often unable to facilitate the growing demands of the empowered consumer.”

“We will be bringing insights from forward thinking brands and agencies that have identified this problem and who are starting to break down the silos that exist within their businesses – particularly in the areas of marketing and IT,” he says.

Event Details:

03 October 2013

Vodadome Midrand

12.00 – 17.00 (registration opens at 11.00)

Ticket price:

  • Early bird: R 700 p/p (until 15 August 2013)
  • Full ticket price: R 900 p/p
  • Student ticket price: R400
  • All tickets include free parking, lunch and beverages

Website: www.thedigitaledge.co.za

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