Graphic Designer Ana Gomez Inspires us with her work

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Buenos dias creatives! Today we have a chat with with Graphic Designer Ana Gomez, shes shares some of her experiences and showcases her work. Enjoy!

Who is Ana Gomez and what do you do?

I am a Barcelona born and raised Graphic Designer. Barcelona’s aesthetics, specially the Catalan Modernism so present in the city’s architecture, influenced my early work. I was really drawn to the details, organic elements and the dynamism that are characteristic of this movement.

In 2009 I moved to NYC. It was a great change and challenge for me. In a way it was like starting from scratch, surrounded by new influences and a totally different approach to my craft. New York made me evolve as a creative and I became more and more interested in typography.

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How would you define your style or art?

My style feeds from my experience. It’s detail oriented and organic, which is an influence from my early years in Barcelona. But in the years following my move to NY, my work evolved to be more rational and structured. I like working to find the balance between complexity and clarity, and I accomplish this by creating pieces that are easy to read as a whole, but are complex when you focus on the building elements.

What inspires your work?

I think inspiration works in two ways.

Graphic Design is about looking at the specific problem, the tools and the solutions available. It’s a conceptual path, and what defines how a piece will look is more the idea behind it than a desire to make something look a certain way.

Every projects starts with words. It doesn’t matter if it’s commissioned or personal work. There is a request or an idea. After that I write down the concepts related to that idea and by doing that connections are made. At this point is where inspiration comes to play to make the appropriate connections. But rather than being a process defined by what is around, I would define it as a cycle that starts inside in an abstract form and it grows to build a concept that will feed from external influences in order to become a visual element.

But, at the same time, what happens around me and the things I like also have an effect on my work. In one of my latest’s projects “The Love for Life”, what triggered the creative process was a short poem. It made me think about life and death, and about the author’s position towards those concepts. I wanted to represent what that poem communicated to me, It was a mix between the helplessness in front of an imminent fatality and the pleasure of life. It was dark and beautiful and those are the concepts I recreated in my piece.

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What are you currently working on?

I am working on a personal project that revolves around the idea of expressing concepts materially and physically. I am on the projecting phase now and trying to figure out how to bring this project to life. The biggest challenge is that I’ll have to learn a new technique in order to make what I have in mind, but that makes it exciting!

What advice would you give young creatives looking to do what you do?

Work hard.

Research, be aware of what is going on in the visual world. Nowadays it’s as easy as to go online and browse the innumerable graphic design sites, blogs and online communities.

Explore, get out of your comfort zone once in a while. Push the envelop in your work and try new things. It is important to focus in order to become highly skilled, but I find it very effective trying to do things differently.

For example, after I finished Symbiosis and Octave I started working on a lettering piece using a line from the song “The Light” by Common.

The line reads “It don’t take a whole day to recognize sunshine”. I always thought of that line as a very authentic and personal way to express love. And the way I found to express that personal quality was physically building the letters. I was still working with type, but stepping away from my computer allowed me to work from a different perspective.

It makes a difference when the curves on the letters are defined by the length of the wire and the angle and strength in which it’s folded, instead of being defined by ananchor point and the bezier handles.

Practice, practice and then, practice a little bit more. Which brings me to the initial point: Work hard.

Where can our readers follow your work?

They can do it on Behance!

http://www.behance.net/AnaGomezBernaus

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