Who is Modise, what do you do and why you do it?
I’m an African born designer/Illustrator/ photographer. But I don’t believe in limiting myself to any particular labels. If I were to label myself it would be as a creative. My keen eye for detail while always being mindful of the bigger picture has guided me through my four years of experience in the South African design and advertising industry. I believe in thinking big, working hard, being humble and staying curious.
Where are you working now ?
I work at Global Mouse, an integrated marketing communications agency as a Graphic Designer.
How would you define your creativity ?
My creativity stems from the cultural ideology of Afrocentrism. I believe in awakening race consciousness, rooted in a (re)discovery of the authentic self. I want my work to reflect and draw attention to my African heritage.
How do you bring your ideas to life?
For me it’s all about the creative process. It starts with the idea or conceptualization. From there it’s all about unpacking and expanding on the idea. It’s about exploring the possibilities and the limitations, what works or what doesn’t work. Then it’s about taking that research and eliminating the unnecessary. That is the start of the long process of crafting one’s work to breath life into it.
Who inspires you ?
There is inspiration everywhere, you just have to look for it. I’m inspired by anyone and everything (an idea, a joke, a literary work, a painting or musical composition, a solution, an invention etc.)
What advise would you give South African creatives looking to do what you do?
Learn from anyone and everyone around you. Be a sponge and don’t dismiss anyone young or old, new or not. There’s so much to learn no matter how long you’ve been working and know exactly where your end goal is and how you plan to get there. Creative fields are difficult, competitive and very stressful. If you don’t know where you want to end up or even how to get there, you’ll be eaten alive.
What are you working on now?
Im currently working on a Life style Brand (Negritude Republic) a brand that in some way would kind of embrace those diversity and celebration of shared black heritage and then work them into apparel for everyone to wear, in a similar way that brands I look up to have done.
What’s in the future for Modise ?
If all goes as planned the long term goal is to grow Negritude Republic into a brand similar in scope to brands like Afends, Dope Couture, Crooks & Castles, Supreme, Huf etc and have the brand readily available in stores (hopefully my own Negritude Republic store). I’m so motivated and in the right headspace to achieve this goal and I know that with the support from the community Negritude Republic can and will become a great brand that many of people will love to wear and represent.
Where can we see more of your work?
Jean Claude van Damme or Steven Seagal ?
Jean Claude van Damme. The Creative industry is like Blood Sport.