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Clever way to create awareness of #BreastCancer

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So how do you get young people aware of the realness of Cancer ? How do you do it in a way that ties into the core of street culture ?

The above gorilla tactic was used to raise awareness of breast cancer in the trendy city of Sao Paulo.The initiative is a great example of how to create emotional connections with relevant consumers .

Agency: JWT
Client: A.C.Camargo Cancer Center
Account team: Yves Rodrigues, Fábio Bastouly

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