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NATIVE announces rebrand as NATIVE VML

 NATIVE announces rebrand as NATIVE VML

As of 4 November NATIVE has officially been rebranded as NATIVE VML.

In June this year, David Sable, Global CEO of Y&R, Jon Cook, President and CEO of VML, and Jason Xenopoulos, CEO of NATIVE, announced the launch of NATIVE VML– a new entity bringing together the two digital brands.

“Since June we have been finalising the details of the deal and today emerge as a new consolidated brand – one that we are exceptionally proud of and excited about,” says Xenopoulos.

NATIVE VML’s new logo and look can be seen on its website:

At the time of the launch announcement, Jon Cook, President & CEO of VML, added his endorsement to the new brand saying, “Our global expansion is following a very simple strategy — taking great care in finding the right partner — strong capabilities, of course, but also the right fit in terms of people and culture.  We know NATIVE is an extraordinary match on all counts and a great platform for us as we look to build our brand further in the African market.” Xenopoulos believes becoming NATIVE VML will allow the agency to further its growth in South Africa and Africa by bringing world-class skills, and the power of VML and the whole Y&R Advertising network to the continent. “This marks a profound step in our history.”

NATIVE’s current clients include: Nedbank, Old Mutual, Pick n Pay, GM, Pernod Ricard, Foschini, Standard Bank, RCS, Hollard, Nestlé and L’Oreal.

About VML

VML is a global digital marketing agency with major operations on six continents. Since its founding in 1992, VML has been dedicated to delivering creative solutions at the intersection of marketing and technology.

VML engineers best-in-class digital experiences for some of the most respected and recognised brands in the world, including Asics, Carlson Hotels, Colgate-Palmolive, Dell, Gatorade, Kellogg’s Microsoft, MillerCoors, Barclays Premier League, Southwest Airlines, Wendy’s and Xerox. With a successful track record in digital marketing, VML was named a “Standout Shop” in Ad Age’s annual A-List issue in 2012.  Additionally, VML was recognized as a Strong Performer in the Forrester Wave™: U.S. Digital Agencies — Mobile Marketing Strategy and Execution, Q1 2012.

Headquartered in Kansas City, Mo., VML has principal offices in Kansas City, Seattle, Chicago, New York, Sao Paulo, London, Milan, Sydney, Singapore, Mumbai, Jakarta, Tokyo, Beijing, Shanghai, Warsaw, Krakow, Johannesburg and Cape Town. Learn more at


NATIVE VML is a strategically and creatively-led agency whose ideas are born digital, but often extend beyond the digital canvas. With a staff compliment of over 170 people across both Johannesburg and Cape Town, NATIVE VML is one of Africa’s largest digital agencies. NATIVE VML offers a full-range of integrated digital marketing services, from strategy and creative ideation to production and media. The agency’s positioning is simple – “to produce purpose-driven work that lives in people’s live.” They pride themselves on being able to marry client’s objectives with the insights necessary to create work that is meaningful to them and their customers.

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