With ‘One Word’, the AAA School of Advertising recently challenged talented young writers in South Africa to consider Copywriting as a career. Numerous entries were received and the top 5 finalists have been announced.
The finalists are:
Jaen Rossouw – Stellenbosch University
Marco Joffe – University of Cape Town
Nicholas Klein – University of Cape Town
Skye Goodrich – Stellenbosch University
Ambriel Agrela – Tableview High School
One of the objectives of the challenge was to discover ‘skilled with words’ talent who can apply to study Copywriting. The entrants were required to come up with a word and then promote it in interesting ways. By “selling” this word to their friends and followers, the entrants were given the chance to start thinking like a Copywriter. Most people don’t know what a Copywriter is so the competition has helped to educate a new network of young people, as well as let them know that Copywriting is offered as a subject at the AAA.
Mandy Speechly, Graduate Copywriting lecturer at AAA Cape Town says, “The aim of the One Word Challenge was to attract future copywriting students, but the competition has also been a testament to our current student body. The idea was originated by a final-year art direction student and the campaign was co-managed by a student social media committee.
Our team enjoyed monitoring the innovative campaign ideas created by the entrants every day – and night! It gave us a constant source of inspiring and entertaining content to comment on and share for more than a month.”
“The One Word challenge allowed students to discover for themselves their innate talent for Copywriting. As the leading advertising school in South Africa, one of our mandates is to encourage interest in the various disciplines of the advertising world and to provide opportunities for talented individuals to discover and nurture their brilliance,” says Dr Ludi Koekemoer, CEO of AAA School of Advertising
The AAA School of Advertising believes in building the advertising industry from the bottom up which is echoed through the school’s tagline – The Birthplace of Brilliant. The school which is owned by the Ad Industry through the ACA (Association for Communication and Advertising) ensures that students at the school have access to ad industry experts, interact with them and work on real life campaigns and projects with them. It is these very individuals from the industry that are tasked with assessing AAA student work.
The top 5 finalists will attend the AAA School of Advertising’s annual exhibition on the 27th November 2013 at the Cape Town campus. The school’s exhibition attracts representatives from SA’s leading communication and advertising agencies in their bid to scout for the best talent that will soon be entering the workplace.
“We were highly impressed by the entries submitted by our top 5 finalists; they are a reflection of not only the calibre of young talent we have in South Africa, but a reflection of the future of our industry,” concludes Koekemoer. The winners of the AAA One Word Copywriting Challenge will be announced at the annual exhibition on the 27th November 2013. To find out more about Copywriting go to www.aaaschool.co.za