In the spirit of celebrating urban street culture, Russian Bear Vodka commissioned ten specially selected artists/designers countrywide to participate in a design challenge. Under the theme ‘Urban Expressions’, the artists were encouraged to represent their understanding and influence of urban culture, using black-coated Russian Bear bottles as their canvas.
Schalk van Wyk, marketing manager at Edward Snell & Co. Ltd, one of the country’s leading marketers of international and South African liquor brands said, “Urban street culture is believed, by some, to be shaped by its surroundings, and design is considered a primal language that helps us make sense of our surroundings. With that in mind, a creative brief was shared with the artists to push the limits to the next level, and consider how urban expressions could be translated into a design that could ultimately be voted for by the public, and be used on Russian Bear Vodka’s next limited edition run.”
The artists – who’s styles had to be aligned to the essence of the brand and what it stands for, but also contrast each other in order to ensure a variety of visual interpretations – were given four bottles to create design options on over two weeks, but could only enter one design – putting forward their best.
This week, the public is invited to choose the design they like best and vote to help determine what the limited edition bottle design should look like. The various designs can be viewed on www.russianbear.co.za/urbanexpressions and votes can be cast up until 8 November 2013 (only one vote per bottle). Other voting platforms include Facebook and Twitter.
Three designs will be shortlisted from the public votes, and the Russian Bear Master will choose the overall winner. The artist with the winning design will earn him/herself R40 000 cash and voters stand a chance of winning hamper giveaways or spot prizes for sharing their views, too.
The ten artists competing in this design challenge include;
– Hylton Burton (art director and illustrator)
– Viwe Mfaku (digital art director)
– Kone Ndlovu (creative culture cultivator)
– Atang Tshikare (illustrator and visual artist)
– Frances Frylinck (designer and illustrator)
– Katlego Kgabale (freelance illustrator)
– Rasty Knayles (graffiti and tattoo artist)
– Keabetswe Mako (freelance graphic designer)
– Lesego Mathaba (entrepreneur, graphic designer and visual artist)
– Lazi Mathebula (art director and illustrator)