What does a 4 year olds bucket list look like?
What does the list look like when the child is from a third world country in Africa ?
The above advert was created to drive attention to the importance of safe drinking water
in Kenya by the nonprofit activist group Water is Life
. Because clean potable drinking water is hard to access , many children die under the age of 5 in Africa. What better way to drive this message than by bringing to life the bucket list of 4 year old. Nkaitole is a Maasai boy from Kenya who lives in a village where water is literally a luxury . DDB New York
and the clean-water organization WATERisLIFE
worked together to create this wonderful campaign video as part of WATERisLIFE’s on-going #FirstWorldProblems campaign.