As an initiative to inspire young writers in school and university to consider copywriting as a career option, the AAA School of Advertising in Cape Town launched the One Word Competition. Numerous entries were received, many of which were impressive and demonstrated a high degree of enthusiasm and passion.
The overall winner was Skye Goodrich who won a 1-year tuition bursary to study the final year of the Diploma in Copywriting at AAA in Cape Town. In second place was Ambriel Agrela who won a 1-year tuition package to study the 2-year diploma in copywriting and in third place was Jaen Roussow who won an Apple iPad and will be attending AAA in 2014.
The winners were chosen for the most innovative and conceptual approach to “selling” their word, which they had to make up. Due to the high standard of entries, the AAA school eventually gave away three prizes instead of two.
“The objective of the One Word challenge was certainly achieved. Many of the entries went viral via social networks which further enhanced exposure to copywriting. There was a core group of entrants who participated with an impressive degree of enthusiasm and passion.
They created YouTube videos, wrote blogs, printed posters, composed songs, wrote their word on the torsos of school rugby players and of course, shared all their activities in a flurry of Facebook posts and tweets. Our winning entrant was even interviewed on two radio stations and spread her campaign nationally. Furthermore, some of the entrants have applied to study Copywriting at the AAA School of Advertising in Cape Town,” says Mandy Speechly, Head of Copywriting at AAA’s Cape Town campus.
The AAA School extends congratulations to the winners and commends all entrants for their efforts.