MTN Business has just launched its new ‘Welcome to the New World of Business’ campaign across multiple media channels, including television, digital and print.
The campaign was created by lead agency MetropolitanRepublic, together with Aqua Online and Switch, and uses the story of coffee as a backdrop to show how integrated technology from MTN Business makes a difference at every step of the value chain.
“The message is that, whether you’re a start-up or a multinational, our solutions can help you run a smarter, more efficient and more profitable business.” says Elia Tsouros, Acting Executive for the MTN Group Enterprise Business Unit.
Nicola van Ast, Senior Manager for Global Brand – MTN Group, adds, “The products and services we offer go far beyond telephony. We are uniquely positioned to help drive aggressive economic growth across the continent and beyond, with new thinking and new solutions that were born and bred in the New World.”
The launch commercial was directed by Daniel Levi and Oliver Hermanus from production company Good Cop.
Watch TVC below: