Cinemark, the local representatives of Cannes Lions and its affiliates, are passionate about both great film and advertising making this the perfect synergy to bring you the latest information from the world’s premier advertising festivals.
The Dubai Lynx International Festival of Creativity will present the highly acclaimed Advertiser of the Year award to leading luxury automotive manufacturer Land Rover MENA, in recognition of its advocacy for creative excellence in its brand communications and marketing efforts across multiple platforms.
Since 2011, Land Rover MENA has picked up 20 Dubai Lynx awards in different categories – Design, Direct, Film, Mobile, Print, Print & Poster Craft and Outdoor – including the Design Grand Prix in 2013 for ‘Personal Extinction Prevention Book’.
“Land Rover is a brand that truly understands the value of creativity to connect with consumers and clients through engaging advertising that in return produces great results. We congratulate Land Rover for their continued success in pushing the communication boundaries and look forward to honouring them with this year’s Advertiser of the Year Award,” commented Philip Thomas, CEO of Lions Festivals.
Commenting on the award, Hannah Naji, Marketing Director for Jaguar Land Rover MENA said, “I am extremely proud that Land Rover MENA has been awarded the prestigious title of ‘Dubai Lynx 2014 Advertiser of the Year’. Over the past few years, we have worked hard with our regional creative agency Y&R to come up with genuinely engaging advertising for Land Rover which will appeal to our audience here in the region, resulting in 62 regional and global advertising awards.”
“With this latest accolade, it’s clear we’ve struck on a winning formula, and it is an honour to be recognised at such a renowned event as the Dubai Lynx International Festival of Creativity. I look forward to accepting this award on behalf of the Jaguar Land Rover MENA Regional Office and our agency partners, who support us by coming up with award winning campaigns for the Land Rover brand here in the region.”
The Advertiser of the Year trophy will be presented to Hannah Naji on 12 March during the highly anticipated Dubai Lynx Awards. To register to attend the Dubai Lynx festival, please visit www.dubailynx.com .