Creativity isn’t complicated. It doesn’t jump through hoops. Creativity moves you despite the information overload that numbs you daily. True creativity affects. The Loeries 2014 is celebrating the ideas that live beyond the medium and dwell in the hearts and minds of the consumer. Create. Affect. Entry Deadline 30 May 2014.
“The aim of the Loeries is to show the value that creativity adds. Our regional creative economy is a world-class service and has great potential to grow by rewarding and fostering creative excellence,” says Andrew Human, Loeries CEO.
Entries are open to everyone in the brand communication industry – marketers, agencies, designers, media owners and media agencies – across Africa and the Middle East. Every touch-point between a consumer and a brand is now considered by the Loeries – including Digital media, Architecture & Interior Design, Package Design, Radio, Television, Print media, Outdoor, Communication Design, Public Relations, Live Events, Sponsorship and more.
This year, two new categories are being added:
Branded Content includes the integration of a brand into features film or mini-series made for television, cinema release, DVD, or online release. This includes all genres –fiction, reality, documentary or entertainment.
Service Design, arguably the most important step in the brand communications mix, focuses on the interaction between a brand and its customers. Leading brands are making meaningful connections and building loyalty using best practices that interest, involve, and connect with customers at an emotional level – providing a user-friendly, competitive and relevant customer experience.
Everything you need to know about entering the Loeries including our “6 steps to winning Loerie” and guidelines on how to submit your entry can be found on loeries website
Entry deadline is the 30 May 2014. Submit your entry before the 14 April and save 10% on your entry fee. Late entries will be subjected to a 10% penalty fee. All entries should be completed and submitted online.
For every entry submitted this year, the Loeries will contribute R30.00 to the Creative Future Scholarship initiative – established in 2008 to encourage and enable creativity at grassroots level, by assisting learners from a disadvantaged background to study brand communication at a tertiary institution.
Key dates to remember:
• Entries deadline: 30 May
• Loeries® Creative Week™ Cape Town: 15-21 September
• International Seminar of Creativity: 19 September
• The Loerie Awards Ceremonies: 20-21 September
• Ticket Sales for Creative Week open 1 April
For more information go to loeries.com