As the registration door to the 2014 Cinemark Young Lions competition closed at 12h00 this afternoon, another door opened for the 111 teams who have actually registered. This is a record breaking number of registrations and these young talents now have 48 hours within which to produce and submit their work. The SA winners will jet off to Cannes come June – to rub shoulders and to compete with the advertising world’s best of the best at the Cannes Lions International Festival of Creativity.
The young creatives have now been briefed to produce a film advert to support the Independent Electoral Commission (IEC) I VOTE SA (IXSA) campaign. I Vote South Africa (IXSA) is the theme of the 2014 National and Provincial Elections campaign. It’s a call to all eligible South Africans to commit to the future of South Africa by ensuring that they register and vote in the upcoming elections. The campaign also underlines the fact that these elections will mark the 20-year anniversary of South Africa’s electoral democracy
Watch out for the announcement of the winning entry on the 25th of March. The winning advert will be screened at Ster-Kinekor theatres across the country and will be placed on You Tube.
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