After a successful awards season, Y&R South Africa is sitting proud in fourth place – up from eighth – on the Creative Circle Ranking for Individual Agencies for 2013.
Compiled by the Creative Circle, the annual league table is measured on a points-based system, factoring in results across local and international award circuits.These include the likes of Cannes Lions, D&AD, Clio’s, One Show, Loeries, Eagles and of course, its very own ‘Ad of the Year’, which is the last of the points to be tallied for this league table, and took place in April 2014.
The Creative Circle ‘Ad of the Year’ award is renowned for being very difficult to win, though Y&R’s acclaimed Hope Soap project took first place within the Experiential category, cementing the agency’s position in the ranking.
Graham Lang, Y&R SA’s Chief Creative Officer expressed the following about this achievement, “We take great pride in achieving this landmark position for the agency. The ranking is especially significant since Rui Alves: Y&R Johannesburg’s Executive Creative Director and I have worked feverishly to raise our creative reputation. The South African advertising industry is becoming more and more competitive, but we are an ambitious group. Rui and I have a relentless demand for the best in creativity, and our team knows that nothing less than the best will suffice.”