Award-winning Pressure Cooker Studios once again provided the commercial soundtrack for one of South Africa’s biggest brands with the latest MWEB advertisement. This follows recent original compositions for popular advertising campaigns for Virgin Active, political party Democratic Alliance and international mobile brand Altel (amongst others).
Says James Matthes, co-founder and composer of Pressure Cooker Studios: “The commercial showcases music that is light, fun and emotionally engaging.”
Matthes explains their involvement: “The voice-over was going to be the hero in the audio with a strong and powerful voice, so the track was not meant to overpower it. We were asked to go for a more subtle, emotional, but still powerful approach to the music. We believe we achieved just that!” he says.
Matthes further adds that “This was an incredibly fun commercial to write music for as the creative director said that we should make it a really raw sounding acoustic and loose track. So we locked ourselves in the studio; experimented with recording just about anything we could lay our hands on. We tapped on guitars to use as kick drums and percussion, and clapped our hands and tambourines to create a really lively and fun sound. The final product is an emotionally engaging guitar driven song with the best of our off the wall recordings thrown in, and a catchy little whistle to round it all off.”
The latest MWEB commercial can be viewed below: