Creative Circle Awards (July Results)

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As the panel milled about eating cream cheese and salmon on rye (as one does at these things) I felt the work was in good hands this month. It makes me wish we had had more to enthuse about. There were bits and pieces of brightness in the gloom, we liked the outdoor/ambient winner very much. It’s a small idea that thinks big. Nevertheless the high expectations brought on by the proximity of the Loeries Awards were dashed on the rocks of work that mostly felt like it was trying ever so hard.

Print: The general feeling here was that it was difficult to find a winner, and not in a good “wish-I’d done-that” kind of way. The NSRI campaign from Ogilvy & Mather CT was in first. Second went to Havasww for Vanish. The print seemed to make everyone grumpy.

Out of home: There was a bit more to cheer about here, and the diversity was pleasing, as it always is in a category which includes ambient. The Caltex “License to live” piece was really well-liked. It was experiential as much as it was outdoor. We will see it again I think.

Film: “Dave”, The Network BBDO spot for Chicken Licken, lolloped ahead despite that draggy left leg. Second was the campaign for SABC TV Licenses from DDB SA. Extra points for featuring sinister looking clowns.

Radio: We all agreed that the radio sounded like it was written by someone trying incredibly hard to write a good radio spot, which of course it was. A platoon of 140 second monologues still marched valiantly over the top into a hail of Creative Circle July Panel machine gun fire. The winner was the nicely produced, fresh and slightly unhinged campaign from Ogilvy & Mather Johannesburg for DSTV Compact. Second place also went to DSTV for the Parental Control campaign.

VIEW VIDEO:


PRINT WINNERS

1. NSRI ‘BOY GIRL / OLD WOMAN’ – OGILVY & MATHER CAPE TOWN

2. RECKITT BENCKISER VANISH ‘WINE / COFFEE’  – HAVASWW JOHANNESBURG

3. HONDA DON’T TEXT & DRIVE ‘STREET LIGHTS / ROBOT / TREE’ – DDB SOUTH AFRICA

OUT OF HOME WINNERS

1. CHEVRON CALTEX ‘LICENCE TO LIVE’  – Y&R SOUTH AFRICA

2. FLIGHT CENTRE STUDENT FLIGHTS ‘TRAVEL BEFORE IT’S NOT FUN ANYMORE – AMSTERDAM / THAILAND’ – TBWA\HUNT\LASCARIS JOHANNESBURG

3. ORIGIN DARK ROAST COFFEE “CRYING / CACOPHONY / CROWING’  – JOE PUBLIC


RADIO WINNERS

1. MULTICHOICE DSTV COMPACT ‘BLOCKBUSTER / TURN UP / FOOTBALL SEASON – OGILVY & MATHER JOHANNESBURG

2. MULTICHOICE/DSTV PARENTAL CONTROL ‘RECORDER LESSON / ROUNDABOUT / PINATA’ – OGILVY & MATHER JOHANNESBURG

3. THE CLOROX COMPANY GLAD WRAP ‘FREDERICK / KIMMY / MARY’ – DDB SOUTH AFRICA


FILM WINNERS

1. CHICKEN LICKEN HOTWINGS ‘DAVE’ – NET#WORK BBDO

2. SABC/TV LICENCES ‘CRIME SCENE / CLOWN’ – DDB SOUTH AFRICA

3. NETFLORIST/ONLINE GIFTS & FLOWERS “DATING / MOTHER-IN LAW / ANNIVERSARY / SEX PUNS – FCB JOHANNESBURG

COMMENTS FROM THE DIGITAL CHAIRPERSON: GARETH MCPHERSON, CREATIVE DIRECTOR MACHINE AGENCYThe Creative Circle Quarterly Digital Awards received quite a variety of digital entries. It was good to see some digital campaigns executed off strong insights, with simple ideas that were well executed. The winners managed to deliver on a simple idea well executed, but most importantly the ideas were relevant. Relevant for the audience and relevant for the brand. The judges felt that the stand out piece was Johnnie Walker’s ‘Meet Your Match’, a big integrated digital campaign that was very well crafted. Special thanks goes to Theresa from IAB and Arlene from Creative Circle for co-ordinating and putting everything together.


DIGITAL WINNERS

1. BRANDHOUSE JOHNNIE WALKER ‘MEET YOUR MATCH’ – PUNK AND KINGJAMES CAPE TOWN

2. WRIGLEY SKITTLES ‘SMUGGLE THE RAINBOW. TASTE THE RAINBOW – DDB SOUTH AFRICA

3. CASTLE LITE ‘CASTLE TWERK’ – LIQUORICE

CHRIS GOTZ (CHAIRPERSON)
CHIEF CREATIVE OFFICER
OGILVY & MATHER SA

BRUCE ANDERSON
EXECUTIVE CREATIVE DIRECTOR
LOWE & PARTNERS JHB

ERIC WITTSTOCK
CREATIVE DIRECTOR
DDB SA

JAC SUN
ART DIRECTOR
Y&R SA

JARED OSMOND
GROUP HEAD
TBWA\HUNT LASCARIS JHB

JULIET HONEY

GROUP HEAD
NET#WORK BBDO

MELUSI MHLUNGA
SENIOR COPY WRITER
FCB JHB

ROANNA WILLIAMS
CREATIVE DIRECTOR
JOE PUBLIC

VANESSA GIBSON
CREATIVE DIRECTOR
BLACK RIVER FC

WIHAN MEERHOLZ
CREATIVE DIRECTOR
IRELAND-DAVEPORT


DIGITAL JUDGES

In partnership with IAB, here are the digital judges:

GARETH McPHERSON (CHAIRPERSON)
EXECUTIVE CREATIVE DIRECTOR
MACHINE AGENCY

RUAAN UYS
CREATIVE DIRECTOR
MORTIMER-HARVEY

KEVIN POWER
CREATIVE DIRECTOR
CONVERSATION LAB / HARDY BOYS

CLINTON YOUNG
CREATIVE DIRECTOR
OGILVY & MATHER

ANDREW McKENZIE
EXECUTIVE CREATIVE DIRECTOR
BOOMTOWN

THOMAS SYKES 
SOCIAL MEDIA & DIGITAL STRATEGIST
THE JUPITER DRAWING ROOM


PRINT
1. NSRI ‘BOY / GIRL / OLD WOMAN’
OGILVY & MATHER CAPE TOWN

EXEC CREATIVE DIRECTOR: CHRIS GOTZ
CREATIVE DIRECTOR: PRABASHAN GOPALAKRISHNAN PANTHER
ART DIRECTOR: DELANO CHENGAN
WRITER: YAZEED SOLOMONS
PHOTOGRAPHER:  GUY NEVELING

2. RECKITT BENCKISER VANSIH ‘COFFEE / WINE’
HAVASWW JOHANNESBURG

EXEC CREATIVE DIRECTOR: EOIN WELSH
CREATIVE DIRECTOR: FIONA O’CONNOR / LAURA MAY VALE
ART DIRECTOR: JONATHAN WOLBERG
WRITER: PAUL FRADE
PHOTOGRAPHER:  STOCK IMAGES
ILLUSTRATOR: JONATHAN WOLBERG
PRODUCTION COMPANY: HAVASWW JHB

3. HONDA DON’T TEXT & DRIVE ‘STREET LIGHTS / ROBOT / TREE’
DDB SOUTH AFRICA

EXEC CREATIVE DIRECTOR: LIAM WIELOPOLSKI
CREATIVE DIRECTOR: ERIC WITTSTOCK / ROBERTO ADAMO
ART DIRECTOR:  ROBERTO ADAMO
WRITER: ERIC WITTSTOCK
OUT OF HOME

1. CHEVRON CALTEX ‘LICENCE TO LIVE’
Y&R SOUTH AFRICA

CHIEF CREATIVE OFFICER: GRAHAM LANG
EXEC CREATIVE DIRECTOR: RUI ALVES
CREATIVE DIRECTOR: NKANYEZI MASANGO
GROUP HEAD: JUSTIN JOSHUA
ART DIRECTOR: ROWAN FOXCROFT / GARETH OWEN / BRINKE VAN ZYL
WRITER: GRAHAM KRIGE / AADIL DALECH

2. FLIGHT CENTRE STUDENT FLIGHTS ‘TRAVEL BEFORE IT’S NOT FUN ANY MORE – AMSTERDAM / THAILAND
TBWA\HUNT\LASCARIS JOHANNESBURG

EXEC CREATIVE DIRECTOR: JUSTIN WRIGHT
CREATIVE DIRECTOR: SHANE FORBES VINCENT OSMOND
ART DIRECTOR: MELANIE MOORE / THERESA NORTON / MICHAEL BLAKEY
WRITER: HARRY MCKENZIE / NATALIE ROSE
PRODUCTION COMPANY: BLADE X
PHOTOGRAPHER: DES ELLIS
ILLUSTRATOR: PAUL VERMEULEN

3. ORIGIN DARK ROAST COFFEE ‘CRYING / CACOPHONY / CROWING’
JOE PUBLIC

EXEC CREATIVE DIRECTOR: XOLISA DYESHANA
CREATIVE DIRECTOR: ADAM WEBER
ART DIRECTOR: WYAND BOTHA
WRITER: ANNETTE DE KLERK
PRODUCTION COMPANY: CARIOCA
ILLUSTRATOR: CARIOCA


RADIO
1. MULTICHOICE DSTV COMPACT ‘BLOCKBUSTER / TURN UP / FOOTBALL SEASON’
OGILVY & MATHER JOHANNESBURG

CREATIVE DIRECTOR: SIBUSISO SITOLE
WRITER: LOYISO MADINGA / VUYO MPANTSHA
PRODUCTION COMPANY: SONOVISION
AUDIO ENG: KITSO MOREMI
AUDIO DES: KITSO MOREMI
VOICE ARTIST: LOYISA MADINGA

2. MULTICHOICE DSTV PARENTAL CONTROL ‘RECORDER LESSON / ROUNDABOUT / PINATA’
OGILVY & MATHER JOHANNESBURG

CREATIVE DIRECTOR:  PETER LITTLE / CARL WILLOUGHBY
WRITER: ANTOINETTE JOHNSON / LARISSA ELLIOT
PRODUCTION COMPANY: SONOVISION
AUDIO ENG: ILANA LAKOFSKI
AUDIO DES: ILANA LAKOFSKI
VOICE ARTIST: PIERRE BREYTENBACH

3. THE CLOROX COMPANY GLADWRAP ‘FREDERICK / KIMMY / MARY’
DDB SOUTH AFRICA

EXEC CREATIVE DIRECTOR: LIAM WIELOPOLSKI
CREATIVE DIRECTOR: ERIC WITTSTOCK / BRUCE MURPHY
WRITER: ERIC WITTSTOCK
PRODUCTION COMPANY: FREQUENCY
AUDIO ENG: JOHN VICHOS / MOTSI TEKATEKA
AUDIO DES: DAVID WAUGH / GARRIOCK JONES
VOICE ARTIST: LOUISE SAINGT-CLAIRE


FILM
1. CHICKEN LICKEN HOTWINGS ‘DAVE’
NET#WORK BBDO

EXEC CREATIVE DIRECTOR: JENNY GLOVER BRENT SINGER
ART DIRECTOR: JULIET HONEY
WRITER: CHAD GODDARD
PRODUCTION COMPANY: VELOCITY
DIRECTOR: ADRIAN DE SA GARCES
EDITOR: SAKI BERGH
AUDIO ENG: LORENS PERSSON
AUDIO DES. LORENS PERSSON
VOICE ARTIST: PATIENCE NAIAMBANA

2. SABC TV LICENCES ‘CRIME SCENE / CLOWN’
DDB SOUTH AFRICA

EXEC CREATIVE DIRECTOR: LIAM WIELOPOLSKI
CREATIVE DIRECTOR: ERIC WITTSTOCK
ART DIRECTOR: NICOLA WIELOPOLSKI
WRITER: ERIC WITTSTOCK
PRODUCTION COMPANY: BOUFFANT
DIRECTOR: DEAN

BLUMBERG
EDITOR: WILLIE SAAYMAN
AUDIO ENG: LOUIS
AUDIO DES. ADAM HOWARD
VOICE ARTIST: ANTON SCHMIDT

3. NETFLORIST ON LINE GIFTS & FLOWERS ‘ANNIVERSARY / DATING / MOTHER-IN-LAW / SEX PUNS’
FCB JOHANNESBURG

EXEC CREATIVE DIRECTOR: JONATHAN DEEB
CREATIVE DIRECTOR: GARETH PAUL
ART DIRECTOR: MURRAY SPARG / NATALIE ELSENER
WRITER: LEE GOODALL / ESTE DE BEER
PRODUCTION COMPANY: BLADE X
DIRECTOR: GARETH PAUL
EDITOR: ANGELA WHITEHOUSE
AUDIO ENG: DAVE HARRIS
AUDIO DES. FREQUENCY AUDIO
VOICE ARTIST: BRETT MORRIS (HAROLD)


DIGITAL

1. BRANDHOUSE JOHNNIE WALKER MEET YOUR MATCH
KING JAMES / PUNK 

ENTRY CATEGORY: DIGITAL
EXECUTIVE CREATIVE DIRECTOR: MATT ROSS
CREATIVE DIRECTOR: IVO BRODNIK
ART DIRECTOR: CAMERON WATSON
JNR ART DIRECTOR: HAZEL SCVRIMGEOUR
SNR DESIGNER: NIC LOUW
FRONT END DEVELOPER: PETE BLASZKIEWICZ
BACK END DEVELOPMENT: RICHARD MASEFIELD / TIM SMITH
CREATIVE DIRECTOR: MIKE WILSON
PROJECT MANAGEMENT: ANNEMARIE BLAENSDORF
GROUP ACCOUNT DIRECTOR: SARAH MAUNDER
WEB LINK: http://socialmediaserver.co.za/awards/king-of-flavour/cc0814.html

2. WRIGLEY SKITTLES ‘SMUGGLE THE RAINBOW. TASTE THE RAINBOW’
DDB SOUTH AFRICA

ENTRY CATEGORY: INTEGRATED CAMPAIGN
EXECUTIVE CREATIVE DIRECTOR: LIAM WIELOPOLSKI
CREATIVE DIRECTOR: HITAL PANDYA / MATTHEW BERGE
DIGITAL CREATIVE DIRECTOR: ROBERTO ADAMO
DIGITAL DEVELOPER: BRETT GARVIE
DESIGNER: BERNICE PRETORIUS / NICOLA SPURDLE
AGENCY PRODUCER: RACHEL ANDREOTTI
HEAD OF DIGITAL: KENNETH GARVIE
CONTENT MANAGER: GADIJA DANIELS
WEB LINK: http://myssl.co.za/smuggletherainbow/

3. CASTLE LITE ‘CASTLE TWERK’
LIQUORICE

ENTRY CATEGORY: DIGITAL
OPERATIONS DIRECTOR: NICOLE DANIELS
ACCOUNT DIRECTOR: SIYA MAQHUTYANA
TECHNICAL DIRECTOR: STEPHAN STEYNFAARDT
CREATIVE DIRECTOR: BLANE FRASER
SENIOR BACK END DEVELOPER: FRED LOWE
QUALITY ASSURANCE ANALYST: MAX-ANDRE ZILS
WEB LINK: http://ourgreatwork.co.za/creativecircle/castletwerk

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