FCB South Africa has confirmed – again – its status as the country’s leading brand builder and its client, Coca-Cola South Africa, was named South Africa’s Favourite Brand in the Sunday Times Top Brands Survey 2014.
Recognising the creative agencies behind the big brands, the Robyn Putter Top Brand Agency of the Year Award is calculated on a points system for agencies with clients that achieved first, second and third place in the survey.
FCB South Africa’s position at the top of the log in 2014 is the second time it has been there in three years: in 2012 it ranked first while in 2013 it took second spot.
Coca-Cola South Africa’s achievement makes it two-in-a-row for the iconic brand. In addition, it walked away with a Grand Prix win as the brand that has done the most to uplift the community, 1st place in the Soft Drinks Consumer Category, and 2nd place for the brand that does the most to look after South Africa’s environment and natural resources.
In the 2014 survey, other FCB clients in the spotlight were Eskom, Old Mutual, Engen, Koo, Toyota, Wimpy and Cell C. Their awards were for:
- Eskom – Grand Prix for the brand that does the most to look after South Africa’s environment and natural resources.
- Old Mutual – 1st position, Long-term Insurance Consumer
- Old Mutual – 2nd position, Long-term Insurance Business
- Engen – 1st position, Petrol Stations Consumer
- Koo – 1st position, Tinned Foods Consumer
- Koo – 2nd position, Overall Favourite Brand
- Toyota – 2nd position, Cars Consumer
- Wimpy – 2nd position, Sit Down Restaurants
- Savanna – 2nd position, Ciders
- Cell C – 3rd position, Telecommunications Consumer
FCB CEO, Brett Morris, said Engen’s performance is also one to be lauded as it has now taken top spot in the petrol station category for four years in a row – 2014, 2013, 2012 and 2011. At the same time, Koo has headed the tinned foods category for several years, and was named as overall favourite brand in 2011 and 2012, he said.
Celebrating the agency’s achievement, Morris said it was a result of a professional and committed client-agency relationship supported by critical strategic insights and creative advertising that touched the hearts and minds of ordinary South Africans.
“FCB enjoys long-term partnerships with clients. For example, we celebrate 54 years with Toyota and 38 years with Tiger Brands this year. These clients and their brands, as well as many of our other clients, are leaders in their sectors, but many did not hold that position before they partnered with us.
“By developing advertising that resonates with the market, we’ve helped build their brands and their businesses. It’s an impressive achievement, and one we’re particularly proud of,” Morris said.