If you think gazing into the near nothing in search of inspiration for another insurance brand is tough, try gazing into the labyrinthian minds of some of South Africa’s top creatives in search of their favourite creative work of the year. That’s the job that lies in store for the official ididthatad.com Loeries Prediction Panel, who are putting their fortune-telling abilities to the ultimate test by forecasting this year’s Big Bird Winners.
The 2014 crystal ball gazers include KingJames CCO Alistair King, M&C Saatchi Abel ECD Gordon Ray, Ireland/Davenport ECD John Davenport, Gloo Strategy Director Theo Erasmus, Hellocomputer ECD Kerry Friend and Velocity director Rob Malpage.
The panel has their work cut out for them in a year in which South African creative work has showed its colours to be as bright as Coca-Cola’s proverbial Rainbow Nation.
This year’s official partner in predictive crime is Velocity Films, who has teamed up with ‘I did that ad’ in order to ensure that local creatives are as excited about the upcoming awards as they are about the celebrations that follow naturally in their wake.
Says executive producer Nicola Valentine: “Velocity Films is proud to be a part of this crazy creative industry. One of the things that we love about advertising, and advertising awards in particular, is that they are completely unpredictable. So we thought it would be fun to be part of something that attempts to make the unpredictable, predictable.
“After all, that’s what being creative is all about. Making the impossible, possible.”
The Panel’s predictions will be announced on ididthatad.com’s dedicated predictions website (www.ididthatadpredictions.com).
Make sure you don’t miss a pixel, by following @Ididthatad on twitter during the course of Loeries Creative Week 15 – 21 SEPTEMBER, and during the Awards themselves over 20 – 21 SEPTEMBER for live results, up-dates and all the unpredictable predictable Loeries action.