The 2014 recipient of the Creative Future Scholarship will be awarded to one of the top 5 finalists on Saturday the 20th September during Loeries Creative Week Cape Town. These final contenders for the scholarship have been selected from applicants throughout the Western Cape.
The selection process involved a review of the portfolios, a written test and a challenging interview with a panel of educators and industry members, including the Loeries CEO and Chairman, and lecturers from the AAA School of Advertising, the Vega School of Brand Leadership, and the Red & Yellow School of Logic and Magic.
The Creative Future Scholarshipoffers learners from disadvantaged backgrounds the opportunity to study at one of the country’s top brand communication schools. It covers fees, study materials, accommodation and travel expenses, and also includes mentorship, internship and employment in the brand communication industry. This year, the scholarship’s recipient will be offered a place at the AAA School of Advertising in Cape Town.
“Unlike most bursaries, we go to high schools, and actively seek out talented youngsters and bring them into the creative economy,” says Andrew Human, CEO of the Loeries; “transforming their lives and building the creative leaders of the future.”
This year’s top five candidates are as follows:
- Azraa Howell: Good Hope Seminary
- Banzi Kasana: SACS High School
- Chiquita Williams: PJ Olivier Art Centre
- Ida Janine van Staden: Parklands College
- Shannon Mulholland: Table View High
In 2008, the Loeries initiated the Creative Future Scholarship, with the sole intention to actively invest in South Africa’s future creative professionals. R30 from each Loeries entry is donated to this scholarship. Last years winner, Anita Dama from Good Hope Seminary High School, is currently studying full time at the AAA School of Advertising in Cape Town.
Loeries® Creative Week™ Cape Town takes place from 15 to 21 September. For more information go to loeries.com
key dates to remember:
- Loeries® Creative Week™ Cape Town: 15-21 September
- DStv Seminar of Creativity 2014: 19 September
- The Loerie Awards Ceremonies: 20-21 September
- Ticket Sales for Creative Week are open
The major partners of the 2014 Loeries are DStv Media Sales, the City of
Cape Town, Western Cape Government and Gearhouse South Africa
Adams & Adams, ADreach, Commercial Producers Association, Continental
Outdoor Media, Google, Independent News, The Times, Unilever South Africa, Woolworths, and YFM
Additional Partners and Official Suppliers
AAA School of Advertising, Antalis South Africa, Aon South Africa, Art Board, Backsberg, BEE Online , Cape Town Partnership, Cape Town Tourism, Clive Stewart Photography, Egg Films, Facebook , First Source, Funk Productions, Gallo Images, Graphica, Grid Worldwide, Hertz, Hetzner, Ice Models, Lampost, Media Film Service, McCann, Meltwater, Multiprint Litho, Newsclip, Paygate, Positive Dialogue Communications, Rocketseed, Shimmy Beach Club, Sonovision Studios, South African Airways, Tiekie Barnard Consultancy, Tsogo Sun, Twenty Model Management, and Wesgro
Official Media Partners
Adlip.com, Between 10 & 5, Bizcommunity.com, Brandwork Nigeria, Cape Town Tourism, Design Times, Film & Event Media, Ididthatad.com, News24.com and SourceEcreative
Important Loerie dates to diarise in 2014:
Loeries Exhibition Venues
Cinemark, Cape Town 17 – 21 September
Concept Interactive, Cape Town TBC
Issue 19 – Available now at Exclusive Books & CNA stores
Issue 20 – November 2014