The day has at last arrived; brands and agencies who are waiting in anticipation will finally know if their campaign is in the running to winning the alluring Loerie Award. Judging at the 36th annual Loeries started this morning. To find out if you one step closer to winning a Loerie, keep a close watch on finalists.loeries.com.
Finalists will be announced each day, Monday to Thursday.
Loeries judging throughout the week is as follows:
Monday: Student; Digital and Ubuntu Award categories
Tuesday: Student; Digital and Integrated Campaign categories
Wednesday: Effective Creativity; Print; Outdoor & Collateral; Design; TV & Radio categories.
Thursday: Events & PR; Media Innovation; Print; Outdoor & Collateral; Design; New Voice; TV & Radio categories.
Follow @loeries on Twitter and finalists.loeries.com to see the finalists as they are announced.
Winners will be announced at the two awards ceremonies on Saturday 20 and Sunday 21 September.The red carpet will be ready and waiting from 17h00 at the Cape Town International Convention Centre (CTICC). The dress code is strictly black tie. More information available at loeries.com.
Creative Week highlights include:
The Google Pop-Up Dinner and Egg Films Judges Wrap, both by invitation only, take place during the week.
On Friday 19 September, Rob Newlan, Head of Facebook Creative Shop EMEA joins the DStv Seminar of Creativity. As the head of a team of creative directors, strategists, entrepreneurs, and technologists, Newlan focuses on building creative ideas through a combination of art and science. He will also oversee Facebook’s first Creative Shop Hackathon in Africa on Thursday 18 September.
Other international speakers at the seminar are Unilever’s Yaw Nsarkoh, McCann Sydney’s Executive Creative Director, Patrick Baron; PJ Pereira, CEO and co-founder Pereira and O’Dell, San Francisco; Stephen Doyle, Creative Director, Doyle Partners, New York City and Thimoteus Wagner, Executive Creative Director at Jung von Matt, Hamburg. Go to loeries.com to purchase tickets to the seminar.
Friday night is rounded off by the legendary Chairman’s Party – brought to you by YFM for the first time.
On Saturday morning, 20 September, meet the industry’s top rising stars at the Adams & Adams Student Portfolio Day at City Hall, where you’ll still have a last chance to visit the Loeries Expo. Then head off to the Unilever Brunch at the stunning Lookout in the V&A Waterfront on Saturday 20 Sep @ 11h00 to meet Unilever Nigeria’s Managing Director Yaw Nsarkoh, as well as a host of other agency functions.
Ticket-holders will enjoy exclusive access to Saturday Night on Long, where you can celebrate at many agency functions, including “The Wolf of Long Street” official party at fiction, or enjoy a quiet drink at the Loeries VIP bar at Julep.
Sunday 21st September is the culmination of the awards. Round off Creative Week at the Channel O Party at Shimmy Beach Club.
DJ Dimplez will be joined on the decks by DJ Vigilante and DJ Milkshake bringing together SA’s premier Hip Hop DJ group MVD. The lineup includes DJ Shimza, DJ Sphectacula, DJ Fresh, Pascal & Pearce AND Khuli Chana.
Many other fringe events are taking place during Creative Week in collaboration with Cape Town Partnership. Visit loeries.com for more information.
Key dates to remember:
- Loeries® Creative Week™ Cape Town: 15-21 September
- DStv Seminar of Creativity: 19 September
- The Loerie Awards Ceremonies: 20-21 September
The major partners of the 2014 Loeries are DStv Media Sales, the City of
Cape Town, Western Cape Government and Gearhouse South Africa
Adams & Adams, ADreach, Commercial Producers Association, Continental
Outdoor Media, Google, Independent News, The Times, Unilever South Africa, Woolworths, and YFM
Additional Partners and Official Suppliers
AAA School of Advertising, Antalis South Africa, Aon South Africa, Art Board, Backsberg, BEE Online , Cape Town Partnership, Cape Town Tourism, Clive Stewart Photography, Egg Films, Facebook , First Source, Funk Productions, Gallo Images, Graphica, Grid Worldwide, Hertz, Hetzner, Ice Models, Lampost, Media Film Service, McCann, Meltwater, Multiprint Litho, Newsclip, Paygate, Positive Dialogue Communications, Rocketseed, Shimmy Beach Club, Sonovision Studios, South African Airways, Tiekie Barnard Consultancy, Tsogo Sun, Twenty Model Management, and Wesgro
Official Media Partners
Adlip.com, Between 10 & 5, Bizcommunity.com, Brandwork Nigeria, Cape Town Tourism, Design Times, Film & Event Media, Ididthatad.com, News24.com and SourceEcreative
Issue 19 – Available now at Exclusive Books & CNA stores
Issue 20 – November 2014